NORWICH, England, March 20, 2017 /PRNewswire/ --
Last week, leading Norwich-based office support company, Meridian Virtual Office relaunched its website featuring new content. Designed to improve visitor experience and meet the demands of online search engines, this move represents one of the cornerstones of the company's 2017 marketing strategy.
Victoria Viner, Managing Director of Meridian Virtual Office made the following statement about the revision to the website: "We want our website visitors to immediately understand our sales messages. It became increasingly obvious that we needed to promote the benefits and advantages of our services on every page, as opposed to the lists of features we had previously. We therefore engaged the services of a professional copywriter and SEO expert to maximise the opportunities created by the site."
She went on to add: "I am very pleased with the new revisions to the wording and feel that potential customers will understand how Meridian Virtual Office stands out from other support companies and why they should engage us rather than the competition."
Meridian Virtual Office engaged the services of two other Norwich based companies to support in revising the on-site content. Kieron Bain of Direct Sales Copywriting Ltd was responsible for recreating the company's key sales messages and services on the site. Using proven direct marketing techniques, this copy has already improved the conversion rate which has already led to an increase in enquiries.
Also involved in the process of revision was Graham Tester of Omni Search UK. With over 12 years of experience in technical SEO, this company helped ensure that the new content met the necessary criteria to allow the site to be found by the appropriate audiences seeking its office outsource services. This relationship has now developed with Omni Search providing extensive SEO support for Meridian Virtual Office.
Clients of Meridian Virtual Office benefit from a number of services, all designed to support standard office functions. From simple telephone answering and mail services through to accounting and social media work, the company takes responsibility for these operations, allowing business owners to focus on their own key activities.
Meridian Virtual Office is situated in Rackheath in the outskirts of Norwich. The business was launched in 2014 and has grown consistently since, taking on four full time employees and undergoing a complete office refurbishment in 2017. For more information: http://www.meridianvirtualoffice.co.uk
Meridian Virtual Office Ltd
Unit 17 Mahoney Green
8 Station Road
SOURCE Meridian Virtual Office