LONDON, August 14, 2012 /PRNewswire/ --

Women are expected to hurry to price comparison websites such as comparethemarket.com to buy life insurance cover ahead of EU rules on gender-neutral pricing which come into effect later this year.

Consumer publication Which? has warned that premiums for new life policies could rise by a third. The new regulations on gender will mean that premiums for women are likely to rise. Historically life insurance has been cheaper for women due to a longer life expectancy. Which? has urged consumers to take out life cover now before the prices go up.^[1]

Andrew Stocks, Director at comparethemarket.com said: "The new EU regulations on gender-neutral pricing are likely to impact women, driving up the average price of life insurance. For those wanting to beat the price rises, they should visit comparethemarket.com to compare the current life insurance offers available on the market. We can help our customers find the right policy to suit their needs at a great price."

Specialising in more than just life insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including car insurance, home insurance, van insurance, bike insurance, pet insurance and credit cards.  It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

^[1]http://www.ftadviser.com/2012/05/30/insurance/life-assurance/gender-neutral-prices-will-push-up-cover-which-gIMiPTom5EQzlrYwqM0sSK/article.html?refresh=true

About comparethemarket.com

• comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.  
• comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
• comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.

SOURCE comparethemarket.com