DUBLIN, Jan. 22, 2015 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/367p6q/marketing) has announced the addition of the "Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019" report to their offering.
Marketing analytics software automates the process of analyzing marketing activities across multiple channels. The software helps the marketers to get a complete view of their marketing activities. This holistic view helps them to optimize their marketing campaign and expenditure. Thus, the companies are deploying the marketing analytics software to decide their marketing strategy and elevate their customer interaction method.
The marketing analytics software market is expected to experience significant growth during the coming years as the need for the digital marketing has increased. The customer behavior is continuously changing and it can be tracked and understood from the abundant of data available over social media and support channels. Thus, the marketing analytic software takes this complex data and filters it according to the segmentation.
This filtered data can help the marketer to know which customers are converting, what is the right medium to reach the customer, what are the customer's requirements, and so on. The market landscape is shaped by the factors such as mergers and acquisition by the key players, growth in budget for marketing analytics, and changing customer behaviors.
The marketing analytics software market is expected to register tremendous growth in the coming years due to its features, which help the organizations with deeper insights about the market. The software is used in both the marketing methods, i.e., Business-to-consumer (B2C) marketing as well as Business-to-business (B2B) marketing. The B2C buyers use the software to understand what drives customers to convert, and how specific marketing activities affect sales. Whereas, B2B buyers require sophisticated analytics software that supports their sales processes and simplifies them.
The top key players driving the marketing analytics software market are Adobe, Accenture, Harte-Hank, IBM, Oracle, Pegasystem, Teradata, Wipro, and SAS.
The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium insights
5 Market Overview
6 Industry Trends
7 Global Marketing Analytics Software Market, By Application
8 Global Marketing Analytics Software Market, By Vertical
9 Global Marketing Analytics Software Market, By Deployment Model
10 Global Marketing Analytics Software Market, By End User
11 Geographic Analysis
12 Competitive Landscape
13 Competitive Profile
- Adobe Systems incorporated
- Harte-Hanks inc
- SASinstitute inc.
- Teradata Corporation
- Wipro Limited
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SOURCE Research and Markets