LUND, Sweden, February 29, 2012 /PRNewswire/ --
Doro, the European market leader in easy-to-use mobiles, today reveals details of its application partners and content strategy for seniors. The company has this week also revealed its first smart devices along with its new easy-to-use mobile interface - the Doro Experience®. Part of which is the Doro Selection - providing a variety of recommended mobile applications for the senior.
euronews is one of Doro's first easy-to-use applications and offers a live feed of breaking news headlines in eleven languages.
"We are pleased to collaborate with Doro as this partnership moves us forward in our multiscreen customer segmentation strategy. We believe that smart devices specifically dedicated to seniors will be successful and euronews' straightforward live application will contribute to this," said Michael Peters, CEO at euronews.
Jerome Arnaud, CEO at Doro, said: "With our fuss-free easy-to-use interface, seniors are now being able to access the news of their choice via euronews. We are proud of this exciting partnership and to be leading our content offering with such an established broadcaster."
The Doro Selection also includes local market applications. French seniors can enjoy an accessible version of Le Figaro - the national newspaper. 'Medication For Private People' is a searchable library of medicine for the Swedish. It enables the user to search for medication by name and to discover further information.
In addition, Doro has developed an application to bring the Facebook® experience to seniors in an easily accessible way. The application is called Doro Friends and gives seniors a lite version of the social networking platform.
Jerome Arnaud, CEO at Doro, concluded: "Doro is committed to bridging the digital divide faced by seniors around the world on a daily basis. Our strategy is to offer a range of recommended mobile applications and services through the Doro Selection - which are tailored to the needs of the senior user. We will continue to help seniors by introducing further easy-to-use services within the Doro Experience®."
The Doro Experience® including the Doro Selection will come pre-installed on the company's own smart products and is available for third party license. It can also be downloaded onto existing smart devices to make them easier.
About Doro: Doro is a Swedish public company quoted on OMX Nasdaq Stockholm exchange, Nordic list, Small companies. http://www.doro.com
For further information contact the press office at Fire PR:
Stu Campbell, doro@fire-pr.com / +44(0)7545-191-582 / Twitter @DoroNews
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