Diving Star Tom Daley Named as the Ambassador of adidas Body Care

LONDON, February 20, 2012 /PRNewswire/ --

• With Photos

Britain's youngest ever diving champion, Tom Daley has taken on an exciting new role as the ambassador for the adidas BodyCare advertising campaign starting in March 2012. Daley's winning combination of determination and sporting passion make him the ideal representative of the adidas 'Special Edition' toiletry range for men.

'I was honoured when asked to be the ambassador of the new adidas campaign; the adidas body care products are great for anyone who is active and athletic. They are easy to pack when I travel and I love the design especially the union jack theme!  Ice Dive has to be my favourite' -Tom Daley British Diving Champion

As an adidas-sponsored athlete, Daley's flawless technique and sporting zeal perfectly personifies key values of the adidas brand. His great personal appeal also means that he is well positioned to communicate the excellence and high performance of the adidas male body care collection.

adidas'special edition' Body Care now has a new re-designed limited edition pack across its range of men's Anti-Perspirants, Shower Gels, Body Sprays and Eau de Toilettes. The dynamic new packaging is Brit inspired and includes a union jack flag giving a modern and sleek look. adidas special edition will be available from March 2012 across 5 variants; Ice Dive, Pure Game, Team Force, Deep Energy and Fresh Impact.

adidas 'Special Edition' will be available in Boots, Superdrug and independent pharmacies nationwide from March 2012

Notes to Editors:

Eau de Toilette, RRP £4.99, 100ml

Body Sprays, RRP £2.64, 150ml

Shower Gels, RRP £2.54, 250ml

Anti-Perspirant, Deodrant RRP £2.64, 200ml

Stockist Details: http://www.adidas.com/bodycare

About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of over $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Elite Models, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United States and Canada.

For additional information about Coty Inc., please visit http://www.coty.com .

1. Not available in North America

Pictures accompanying this release are available through the PA Photowire. They can be downloaded from  http://www.pa-mediapoint.press.net  or viewed at  http://www.mediapoint.press.net  or  http://www.prnewswire.co.uk .