DUBLIN, Sept. 24, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Beverage Bundle - Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition & Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition" report to their offering.
Beverage Bundle - Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition & Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition
This food industry bundle consists of the following two reports:
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
For coffeehouse and quick-service restaurant operators, attaching food to the purchase of coffee is more important than ever. Brands are aggressively innovating on both the beverage and food side of the menu to provide customers the ammunition needed for more pairing firepower. But more and more of these players are also branching into other beverages, which has the potential to dampen coffee sales growth. Any yet despite all the variety, hot coffee is still the go-to beverage, with 75% of coffee/coffee drink users saying that among 10 choices hot coffee is the coffee/coffee drink they drink most often. As restaurant operators race to launch loyalty programs, coffeehouse chains are fertile ground for programs that blend and harness social media, mobile technology and rewards. Our research suggests that coffeehouse users are receptive to social media and brand interplay, and when it comes to adapting to technology, these consumers are also ahead of curve.
On the retail side, the rise of single-serve is changing the retail coffee landscapeand if Green Mountain Coffee Roasters has its waysingle serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.
And this only scratches the surface.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. Sales content includes 1) a market size and forecast for coffee sales at retail and foodservice, along with retail sales analysis by coffee segment and by distribution channel; and 2) detailed company analysis of the retail coffee market, by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and by brand; and 3) detailed company analysis of leading foodservice participants, including Dunkin' Donuts, Green Mountain Coffee Roasters, McDonald's, Starbucks, Caribou Coffee and Tim Hortons, with a focus on how coffee fits into each companies' competitive and growth strategies. The report also:
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Size, Segmentation and Forecast
Chapter 3: Coffee Market Opportunities
Chapter 4: Coffee Retail Product Trends
Chapter 5: Coffee Foodservice Menu Trends
Chapter 6: Coffee Usage & Brand Trends
Chapter 7: Coffee Retail & Foodservice Channel Usage Trends
Chapter 8: Coffee Types Drunk at Home & Restaurants
Chapter 9: Factors Influencing Restaurant Coffee Ordering
Chapter 10: Retail Company and Brand Analysis
Chapter 11: Foodservice Companies and Brands
For more information visit http://www.researchandmarkets.com/research/3m47md/beverage_bundle
Media Contact: Laura Wood, +353-1-481-1716, email@example.com
SOURCE Research and Markets