PARIS, October 22, 2014 /PRNewswire/ --
POLIAKOV Vodka unveils a fully-revamped new Flavoured range. Bypassing the prevailing "flavour fatigue", POLIAKOV Vodka focuses on within-reach and familiar flavours. We all know those typical aromas, which will ring a bell to each and every one of us.
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POLIAKOV rises to the challenge of upgrading classic flavours. While setting the standards higher than ever to offer the greatest expression of these flavours, a panel of experts has come up with new recipes using exclusively natural aromas, in order to bring out the best in each flavour. Therefore the rewarding quality of POLIAKOV Vodka can be fully expressed in its aromatic range.
Draped in a new icy silver packaging, with hints of transparency to reflect the natural aromas, the POLIAKOV Flavoured range will be revealed at TFWA Cannes at the end of the month. For the occasion, a known Parisian barman has created a cocktail for each of the eight flavours. These cocktails intend to enhance each flavour, while offering an accessible recipe to enjoy at home with friends.
Meet us at TFWA Cannes 2014 - Yellow Village - Booth G 54
POLIAKOV, the Millionaire brand with sales of up to 1.2 million nine-litre cases, pursues its success story. The international brand, sold in over 50 countries, is today in the Top 20 international Vodka brands. POLIAKOV owes this achievement to its unique quality, often rewarded in international competitions like in 2013 with a gold medal at the Spirits Business Vodka Masters, and to a powerful advertising universe focusing on extreme cold and infinite space. The brand fortifies its position with this new Flavoured range and looks towards greater expansions in countries such as Mexico and Chile. (Source: Drinks International 2014)
About LA MARTINIQUAISE:
An independent French group founded in 1934, LA MARTINIQUAISE is the second-largest spirits group in France and features in the world Top 10. The group has a turnover of 920 Million euros and is proud to own four millionaire brands, LABEL 5 & SIR EDWARD'S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum. (Source: IMPACT 2014)
Please enjoy POLIAKOV responsibly.