DUBLIN, May 15, 2015 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/73lplc/automotive) has announced the addition of the "Automotive Heads-up Display Market in China 2015-2019" report to their offering.
The automotive heads-up display market in China to grow at a CAGR of 59.42% in terms of unit shipment over the period 2014-2019
An HUD is a display indicator that displays information onto a transparent screen, a combiner, or windshield. The major application sectors for HUDs are automotive and aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.
Joint ventures and M&A are expected to accelerate investment in R&D, strengthen long-term relationships, and lead to the development of new disruptive technologies. As HUDs are one of the luxurious and differentiating factors for car manufacturers, the strategic alliances will certainly increase the fitment rate of HUDs in cars.
According to the report, an increase in car accidents because of an increase in the number of vehicles on the road is leading to strict vehicle safety regulations in China. Because of this, consumers are focusing more on safety-related features in cars when making a purchase decision. Consumers are becoming more aware of what HUDs can do and are developing a visual information appetite for the potential benefits of HUDs in cars. In addition, initiatives such as UR:BAN by various automotive OEMs and suppliers are expected to further increase the awareness of the benefits of HUDs among the general population, leading to a high fitment rate of HUDs in cars.
Further, the report states that the market for HUDs is mostly confined to premium cars, and their high cost of production has restricted many manufacturers from entering the market.
The report includes the market size based on end-users including:
- Premium cars
- Mid-size cars
The report also include the market segmentation by product types including:
- Windshield projected HUDs
- Combiner projected HUDs
- Delphi Automotive
- Nippon Seiki
For more information visit http://www.researchandmarkets.com/research/73lplc/automotive
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SOURCE Research and Markets