Agincare: We Believe in Good Care

WEYMOUTH, England, May 14, 2015 /PRNewswire/ --

Agincare has launched its 'Believe in Good Care' campaign to remind staff, customers, carers and partner organisations just what good social care provision means to the lives of those who receive it.

     (Logo: http://photos.prnewswire.com/prnh/20150514/744252 )

Negative stories about illness and ageing in modern society, with social and health care scandals and allegations of poor care often hit the headlines. There often seems to be a focus on what has gone wrong, rather than what goes well. Consequently, we have a demoralised, as well as diminishing, care workforce, we put off prospective applicants to the care sector and we risk frightening people who need care and support.

Agincare is proud to receive many compliments from people who use the services they provide. These are often verbal, either directly to the frontline workers or to local offices, but many people take the time to put in writing what Agincare's service has meant to them and their families at critical times.

We would like to share these with you on our Believe in Good Care webpages, to show our support of social care and our pride in the vital and demanding work undertaken by both management and frontline workers. Things do go wrong at times; social care provides millions of visits every month to the most vulnerable and dependant people in society. We all need to constantly work to improve on the quality of care through enhancing the funding, the systems and the skills in the sector. However, this should not prevent us from recognising and supporting the excellent work and commitment demonstrated by the sector.

Let's be proud of what we do in social care, let's share the good things that happen and let's remind people to Believe in Good Care. 

Raina Summerson, Group CEO said, "In recent years, I have seen the morale of our loyal and hardworking staff across all services affected by the increasingly negative public coverage, without recognition for what is done well.

"With funding and workforce issues being critical national issues, alongside an ageing population requiring more intensive care, it seems dangerously counter-productive for us as a society to be creating such a negative image of care.  I decided that Agincare should launch this initiative to drive up awareness of quality in social care, to show what care means to people and to show support for our social care workforce."

Contact: Patrick Anson, patrick@ansonmarketing.co.uk