888ladies Bingo Launches New Design and New Campaign - 'You Make It Great'

GIBRALTAR, December 2, 2013 /PRNewswire/ --

888ladies reveals stylish new look and campaign designed to put their customers at the center

888ladies Bingo, bingo brand in the house of 888.com entertainment gaming offerings, is proud to reveal its new look, new features and fresh new attitude celebrated by a multichannel media campaign.

888ladies bingo went through a collaborative repositioning process to bring the brand more in line with the 888.com consumer-centric and entertainment-focused vision. Valued current 888ladies players as well other online bingo enthusiasts were surveyed in order to determine what makes an online bingo site great and from those results along with other information, the new 888ladies - 'You Make It Great' was developed.

The newly revamped site aims to give players more of what they want, by introducing special features such as the 'Make it great' vote, which enables players to voice their preferences on promotions, features and more. Other features include a Casino games section to the lobby, enabling players to enjoy their favourite slots and other instant games, and, most importantly, a refreshed look and interface designed to improve the user experience, yet still maintain all of the popular aspects of 888ladies that loyal players love.

As part of the launch of the renewed 888ladies.com, a new multi-media campaign has been developed, reflecting how real women can make their 888ladies experience great, and presented in the new TV ad seen here. As part of the campaign, 888ladies.com will offer several promotions for players, including  '£888 Free Bingo' rooms for new players where no deposit is required, a 15k giant jackpot game open to all players and £500 Free Daily Bingo rooms that will be available to all depositors. On top of all of this, the new 888ladies is also offering a welcome bonus where new players can play with £35, by depositing just £10.

"The rebranding of 888ladies will improve the player experience and give them a voice, whilst retaining the essence of what keeps our players coming back," says Itai Pazner, SVP of B2C. He went on to say "It's the community of players that make 888ladies such a great place to play bingo, and our new approach reinforces that message."

To check out the new bingo site 888ladies and its promotions, go to http://www.888ladies.com.

About 888

• 888 is one of the world's most popular online gaming entertainment and solutions providers
• Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade
• 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world
• 888.com can be used in 22 different languages in 176 countries worldwide
• 888 is committed to an industry leading corporate and social responsibility program, and provides a safe, fun, fair, regulated and secure gaming environment
• 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange

For more information about this release or 888.com and its house of brands, please contact Director of Marketing and Public Relations, Jennifer Von Strohe at jennifer.von-strohe@888holdings.com.