DUBLIN, April 13, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/4t89rs/analysis_of_the) has announced the addition of the "Analysis of the Global RFID Market in Retail" report to their offering.
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This study analyses the global radio frequency identification (RFID) market in the retail industry. As awareness of the technology has been growing among retailers, RFID is expected to have greater traction. The market for RFID in retail is expected to grow at a compound annual growth rate (CAGR) of 38.9% between 2013 and 2020.
This study focuses on the market trends and challenges, along with the factors that drive the growth of the market. The three segments-tags, hardware, and middleware-are detailed with revenue forecast discussions. It also provides country-specific information along with a penetration analysis. The base year is 2013, and forecasts are provided till 2020.
Historically, the adoption of radio frequency identification (RFID) technology in the retail industry has been slower than expected. Low awareness levels about return on investment (ROI), skepticism, and concerns regarding privacy were among the key challenges for RFID adoption.
During the past year, retailers slowly started to witness the benefits in particular business cases for RFID use. Hence, the future of RFID adoption looks bright.
Rising interests in omni-channel retailing lays greater emphasis on efficient inventory management, loss prevention, and shrinkage. Hence, omni-channel retailing is and will continue to be the key driver for RFID adoption.
Growing interest in item-level tagging is expected to drive demand for tags in the retail industry. Applications such as inventory management, loss prevention, and customer behavior understanding are expected to augur well for the growth of RFID.
Apparel constitutes the major share of the total RFID market in retail. Other growth areas include footwear, perishables, jewellery, and personal care.
North America and Europe are expected to contribute to the short-term growth prospects while Latin America and Asia contribute to long-term growth prospects.
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. Drivers and Restraints-Total RFID Market in Retail
4. Forecasts and Trends-Total RFID Market in Retail
5. Market Share and Competitive Analysis- Total RFID Market in Retail
6. Mega Trends and Industry Convergence Implications
7. Tags Segment Analysis
8. Hardware Segment Analysis
9. Middleware Segment Analysis
10. North America Analysis
11. Latin America Analysis
12. Europe Analysis
13. APAC Analysis
14. The Last Word
For more information visit http://www.researchandmarkets.com/research/4t89rs/analysis_of_the
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SOURCE Research and Markets