1000mercis Group Acquires Matiro, the RTB Pioneer and Boosts its Positioning on Data Marketing
PARIS, July 2, 2013 /PRNewswire/ --
1000mercis Group (FR0010285965 - ALMIL), the Data Marketing specialist, announces the acquisition of Matiro, the Real Time Bidding pioneer and launches a full RTB offer for advertisers.
COMBINE DATA MARKETING WITH PROGRAMMATIC BUYING TO LEVERAGE ACQUISITION AND RETENTION
For more than 13 years, data collection, analysis and exploitation have been at the very center of 1000mercis Group's strategy. Today, the Group's know-how on acquisition and retention techniques has been powered by adding a new eCRM channel that maximises advertiser's ROI: the RTB Display.
Our expertise in Big Data and Data Marketing (1st party database creation or DMP, eCRM, Retargeting…), as well as Matiro's acquisition, position 1000mercis Group on Trading and Display markets.
1000Mercis Group's investment totaled €700k, with a €300k capital increase.
RTB REINVENTS THE DISPLAY ADVERTISING AND NOW LEVERAGES RETURN ON INVESTMENT FOR ADVERTISERS
1000mercis Group's RTB Display offer is based on 1st Party database creation, Trigger Marketing actions and Programmatic Buying techniques, with a strong property and assets valuation objective for advertisers.
With the latest Big Data and web technologies, advertisers can now create synergies between all their website, mobile site, social media data with the eCRM ones. Display has become a new efficient eCRM channel.
Yseulys Costes, 1000mercis Group CEO adds « With the Matiro acquisition, we are adding the RTB Display, a strong 4th eCRM channel to our email, mobile, social media offer. Our know-how in Data Marketing and Matiro's expertise allows us to reinvent the Display market and make efficient and profitable strategies for advertisers, based in the UK or overseas, for both acquisition and retention campaigns. »
About 1000mercis Group
1000mercis Group pioneered the Interactive Data Marketing revolution with its award-winning solutions for companies willing to optimize their customer acquisition and retention through online media (Internet, Mobile, Social Media and RTB eCRM Display). 1000mercis has become a major actor on the market by combining new clients acquisition and customer loyalty management. The Group employs 200 people and its annual revenue soared to €36.4 million in 2012. Based in Paris, New York and London, 1000mercis Group operates in more than 30 countries. 1000mercis is a NYSE Alternext listed company. For more information http://www.1000mercis.com
Contacts:
ESCAL Consulting
Sarah-Line Dehaen
Tel : +33-1-44-94-95-69
sarah-line@escalconsulting.com
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