- Emergence of value-added and easy-to-use sheet masks, inclusion of novel serums & ingredients, and adoption of cannabis-infused masks drive the growth of the global sheet face mask market
PORTLAND, Oregon, Feb. 24, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "Sheet Face Mask Market by Product Type (Cotton/Microfiber Sheet, Hydrogel Sheet, Knit Sheet, Bio-cellulose Sheet, and Others), Price Point (Mass and Premium), and Distribution Channel (Retail Pharmacies, Convenience Stores, E-commerce, and Supermarkets/Hypermarkets): Global Opportunity Analysis and Industry Forecast, 2019–2026." According to the report, the global sheet face mask industry garnered $206.0 million in 2018, and is expected to generate $392.1 million by 2026, growing at a CAGR of 8.8% from 2019 to 2026.
Prime determinants of growth
Emergence of value-added and easy-to-use sheet masks, inclusion of novel serums & ingredients, and adoption of cannabis-infused masks drive the growth of the global sheet face mask market. However, high probability of counterfeit products restrains the market growth. On the other hand, availability of direct distribution networks and the untapped potential of e-commerce channels create new opportunities in the market.
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The cotton/microfiber sheet segment to continue its lead position during the forecast period
Based on product type, the cotton/microfiber sheet segment held nearly one-third of the total share of the global sheet face mask market in 2018, and is expected to continue its lead position during the forecast period. This is due to ease in usage, smoothness, and a better ability of cotton/ microfiber sheet to soak oily particles. However, the knit sheet segment would witness the highest CAGR of 10.4% from 2019 to 2026, as penetration of ingredients of these masks is deeper into the skin as compared to a conventional cotton sheet coupled with its effectiveness in calming & brightening the skin.
The supermarkets/hypermarkets segment maintain its lead in terms of revenue by 2026
Based on distribution channel, the supermarkets/hypermarkets segment is held the largest market share of the global sheet face mask market in 2018, accounting for nearly one-third of the total share, and will maintain its leadership position in terms of revenue throughout the forecast period. This is attributed to ease in accessibility for working women and speedy expansion of the chains. However, the e-commerce segment is estimated to register the fastest CAGR of 11.7% from 2019 to 2026. This is due to rise of social media platforms along with establishment of online portals in developing countries.
North America to grow at the fastest rate
Based on region, North America is estimated to witness the highest CAGR of 11.0% from 2019 to 2026, owing to establishment of beauty retailers offering in-store experience and expansion of skincare brands into the region. However, Asia-Pacific contributed to the highest market share in terms of revenue, contributing to nearly two-fifths of the global sheet face mask market in 2018, and is estimated to continue its dominant share during the forecast period. This is due to surge in preference for attractive & easy-to-carry packaging products for travel along with emerging online selling platforms.
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Leading market players
- BioRepublic SkinCare
- ES Cosmetics
- Estee Lauder Companies Inc.
- Innisfree Corporation
- Kracie Holdings, Ltd.
- Lancome Paris
- Sephora Inc.
- The Face Shop
- Tonymoly Co. Ltd.
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SOURCE Allied Market Research