Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

LG OLED TV BRINGS PARK SEO-BO'S NATURE-INSPIRED COLORS TO LIFE AT FRIEZE SEOUL 2025


News provided by

LG Electronics

03 Sep, 2025, 02:00 GMT

Share this article

Share toX

Share this article

Share toX

LG OLED TV's Perfect Blacks & Perfect Colors Capture the Master's Vibrant Palette

LG Brings the Frieze Art-viewing Experience to the Home with LG Gallery+

SEOUL, South Korea, Sept. 3, 2025 /PRNewswire/ -- LG Electronics (LG) presents "Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature" at Frieze Seoul 2025 (September 3–6), marking the company's fourth year as Headline Partner. In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea's most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG's self-lit OLED technology. Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery. 

Continue Reading
This image opens in the lightbox
1__Frieze_Seoul
This image opens in the lightbox
2__Frieze_Seoul
This image opens in the lightbox
3__Frieze_Seoul
This image opens in the lightbox
4__Frieze_Seoul
This image opens in the lightbox
Scaler and Vector No. 16 by Seoul Kim, courtesy of ThisWeekendRoom, Seoul; Cloud and the moon 5 by Huang Rui, courtesy of 10 Chancery Lane Gallery; Beautiful Land by Jonsuk Yoon, courtesy of LEEAHN

A Master of Nature's Colors Reimagined by LG OLED TV

The "Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature" exhibition showcases Park Seo-Bo's nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju's canola, the pink of azalea, the green of spring leaves, and the deep orange of ripe persimmon. With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo's work to bring his meditative colors to life in their truest form.

"Park Seo-Bo believed that nature speaks in colors beyond words," said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. "This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience."

At the center of the exhibition, a T-shaped installation featuring LG's latest OLED evo G5 and M5 TVs present a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This digitalized artwork celebrates the pivotal moment for Park Seo-Bo when a walk under the overwhelmingly red autumn leaves struck him as both awe-inspiring and healing. In efforts to share the master's enlightenment through nature's breathtaking colors, Baak collaborated with AI to collect the different hues of autumn-leaf red found in captured moments by people all around the world. The result is a monument of shared visual experience that encapsulates autumn leaves seen through the eyes of everyone and the artist himself.

Bringing Frieze and Park Seo-Bo's Artwork to the Home

LG is bringing the Frieze art fair experience into the homes of art enthusiasts through its new LG Gallery+ app on the LG webOS platform. More than 100 select artworks from Frieze Seoul including works by Park Seo-Bo will be available for free viewing on LG Gallery+ for a certain time after the fair. LG TV owners who could not experience Frieze Seoul first-hand can now enjoy a seamless and extended viewing experience in the form of a home gallery with LG Gallery+.

"We hope LG OLED, with its ability to render deep blacks and vibrant colors with exceptional accuracy, honors the legacy of Park Seo-Bo's colors borrowed from nature," said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. "By collaborating with world-renowned art partners such as Frieze, the Guggenheim, and MMCA, LG OLED continues to create new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York, and LA."

LG OLED TVs continue to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age. Discover more about LG's global art collaborations at www.LGOLEDART.com. 

About Park Seo-Bo

Park Seo-Bo (1931–2023) was a pioneering figure in Korean contemporary art, known for redefining its direction in the aftermath of the Korean War. A graduate of Hongik University, he challenged institutional norms through the Anti-National-Art-Exhibition Manifesto and became a leading voice in the Dansaekhwa movement. His signature Ecriture series—ranging from pencil-based works to hanji and color variations—explored themes of repetition, materiality, and meditative process, reflecting a uniquely Korean view of nature and healing.

Beyond his artistic legacy, Park Seo-Bo was a transformative educator and cultural leader. As a professor and chairman of the Korean Fine Arts Association, he played a key role in modernizing art education and globalizing Korean art through initiatives like École de Séoul and regional festivals. His contributions were honored with Korea's highest cultural orders, and in 2019, he founded the PARKSEOBO FOUNDATION to preserve his work and support future generations in art and culture.

About LG Electronics Media Entertainment Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers' work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.

About LG OLED ART

LG OLED celebrates the merging of ground-breaking technical essence and top-line artistic creativity to inspire the art we see around us today and tomorrow. Under the LG OLED ART initiative, artists reinvent or reinterpret their artform through LG OLED's digital canvas. We redefine the artist's canvas, by introducing the brilliance of LG OLED as their ideal medium with stunning color precision and unrivaled clarity. Our motto, "We inspire art," reflects our vision to support all artists who seek to engage with digital art, embrace new forms of creativity and transcend traditional artistic boundaries. LG OLED ART has collaborated with over 40 globally acclaimed artists, including Anish Kapoor, Damien Hirst, Suh Do Ho, Kim Whanki (1913–1974), Barry X Ball, Kevin McCoy, and Six N. Five. To follow the journey of LG OLED ART, visit www.LGOLEDART.com. 

Photo - https://mma.prnewswire.com/media/2763151/1__Frieze_Seoul.jpg
Photo - https://mma.prnewswire.com/media/2763152/2__Frieze_Seoul.jpg
Photo - https://mma.prnewswire.com/media/2763153/3__Frieze_Seoul.jpg
Photo - https://mma.prnewswire.com/media/2763154/4__Frieze_Seoul.jpg
Photo - https://mma.prnewswire.com/media/2763155/5__Frieze_Seoul.jpg

Modal title

Also from this source

LG SECURES TOP CYBERSECURITY CERTIFICATION AT LARGEST VEHICLE COMPONENT PRODUCTION BASE

LG SECURES TOP CYBERSECURITY CERTIFICATION AT LARGEST VEHICLE COMPONENT PRODUCTION BASE

LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company's ...

LG TO UNVEIL NEW CONTENT PARTNERSHIPS TO ENHANCE IN-VEHICLE EXPERIENCE AT IAA MOBILITY 2025

LG TO UNVEIL NEW CONTENT PARTNERSHIPS TO ENHANCE IN-VEHICLE EXPERIENCE AT IAA MOBILITY 2025

LG Electronics (LG), a leading innovator in mobility technology, is set to present its forward-thinking vision for future mobility at IAA MOBILITY...

More Releases From This Source

Explore

Art

Art

Entertainment

Entertainment

Computer & Electronics

Computer & Electronics

Consumer Electronics

Consumer Electronics

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.