-- Frost & Sullivan's Growth Team Membership shares Coca-Cola's approach to developing a winning content strategy
MOUNTAIN VIEW, California, Feb. 25, 2014 /PRNewswire/ -- New research from Frost & Sullivan demonstrates how a company can use innovative content marketing to drive brand conversations and boost brand value. Frost & Sullivan's Growth Team Membership (GTM) recently published a new best practice guidebook entitled Creating Brand Value through Content Excellence, featuring The Coca-Cola Company. It highlights how Coca-Cola made content marketing an integral part of its strategy to double its revenue by 2020.
"Content marketing is the future of marketing," said Keith O'Brien, vice president of global research for Frost & Sullivan's GTM. "In a world of message proliferation and noise, content marketing helps a company tell its story and makes it more relatable and interesting. Coca-Cola's journey shows us the link between great content and consumer conversations, purchase decisions, and brand value."
To share insights from the Creating Brand Value through Content Excellence best practice guidebook, Frost & Sullivan's GTM invites you to join their upcoming complimentary Ask the Thought Leader webcast:
11:00 a.m. EST on Tue., March 4, 2014
Darryl Maslia, global director of creative asset management, The Coca-Cola Company
Keith O'Brien, vice president of global research, GTM
This complimentary, one-hour Ask the Thought Leader webcast will be co-hosted by The Coca-Cola Company and Frost & Sullivan's GTM. During the webcast, Darryl Maslia, global director of creative asset management at Coca-Cola, will provide key lessons learned from his first-hand experience in building Coca-Cola's content strategy, followed by a live audience question and answer session.
The Creating Brand Value through Content Excellence best practice guidebook and the complimentary Ask the Thought Leader webcast are part of Frost & Sullivan's Growth Team Membership™ (GTM) program, which provides case-based research, events, and consulting to address the internal challenges individual executives face within their respective functions. GTM (www.gtm.frost.com) is a part of the Growth Partnership Services, an annual subscription program that provides unlimited access to research, services and events addressing the most pressing external and internal growth challenges faced by executives today.
The Growth Team Membership's research team follows a rigorous methodology to define and identify best practices, profiling only those companies whose approaches:
- Are uncommon and creative
- Solve a critical growth challenge
- Demonstrate repeatable and measurable results
- Could be implemented at another organization (i.e., are not unique to one company's circumstances)
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
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SOURCE Frost & Sullivan