PORTLAND, Oregon, September 25, 2018 /PRNewswire/ --

Technological innovations, increase in disposable income across developing regions, and rise in internet marketing are expected to drive the global baby diapers industry.  

Allied Market Research published a report, titled, Baby Diapers Market by Product Type (Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, and Biodegradable Diapers), Size [Small & Extra Small (S & XS), Medium (M), Large (L), and Extra Large (XL)], and Age Group [Infants (0-6 Months), Babies & Young Toddlers (6-18 months), Toddlers (18-24 months), and Children above 2 years]: Global Opportunity Analysis and Industry Forecast, 2018-2025. The report offers a detailed analysis of the top investment pockets, changing market dynamics, market size & forecasts, major market segments, and competitive landscape. According to the report, the global baby diapers market generated $48.12 billion in 2017 and is expected to reach $78.42 billion by 2025, registering a CAGR of 6.3% from 2018 to 2025.

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Increase in healthcare expenditure, surge in infant population, and rise in internet marketing drive the growth of the industry. However, stringent government regulations would restrict the market growth. Conversely, technological innovations and increase in awareness across rural areas would create new pathways for the market players.

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Disposable diapers segment to generate the highest revenue, biodegradable diapers to grow the fastest 

The disposable diapers segment contributed nearly two-thirds of the total share in 2017 and is expected to remain dominant throughout the forecast period. This is due to the ability of these products to transform liquid water into a slush-like solid substance as well as prevent skin rashes. However, biodegradable diapers segment would grow at the fastest CAGR of 10.0% from 2018 to 2025, owing to environmental concerns due to use of disposable diapers and growing awareness of biodegradable diapers. The study also analyzes other product types such as cloth diapers, training nappy, and swim pants.

Medium-sized diapers segment to maintain its lead by 2025 

The medium (M) sized diapers segment accounted for nearly two-thirds of the total market share in 2017. This segment would maintain its lion's share by 2025, owing to the large infant population. On the other hand, the small & extra small (S & XS) sized diapers segment would grow at the fastest CAGR of 7.5% from 2018 to 2025, owing to high birth rate in countries such as India, Saudi Arabia, Mexico, and South Africa. The report also discusses large (L) and extra large (XL) segments.

Babies & young toddlers segment to generate highest revenue by 2025 

The babies & young toddlers (6-18 months) segment contributed nearly one-third of the total market share in 2017 and is estimated to continue its dominance throughout the forecast period. This is due rise in population of working women who find it convenient and time-saving to use diapers for their babies. However, the infants (0-6 months) segment would register the fastest CAGR of 7.0% from 2018 to 2025, owing to surge in R&D activities to improve the quality and design of diapers. The research also analyzes other segments namely, toddlers (18-24 months) and children above 2 years.

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North America to remain dominant, Asia-Pacific to grow the fastest 

North America contributed nearly one-third of the total market share in 2017, owing to rise in awareness, large base of working women, and presence of prominent manufacturers. This segment is expected to maintain its lead position throughout the forecast period. However, huge infant population in India and China would enable the Asia-Pacific region to grow at the fastest CAGR of 7.4% from 2018 to 2025.

Frontrunners of the industry 

The report analyzes major market players including Procter & Gamble, Essity Aktiebolag (publ), Kimberly-Clark, Unicharm Corporation, Hengan International Group Company Limited, Bumkins, KAO Corporation, First Quality Enterprises Inc., Ontex Group NV, and Domtar Corporation. These companies have adopted strategies, such as expansions, partnerships, mergers & acquisitions, collaborations, joint ventures, and others to sustain the intense competition in the industry.

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