Amplifying PR success with earned media targeting

For communications to work, you need to be talking to the right people about things they care about.

Starting with the story of a teenage girl who shot to pop stardom in February this year, this white paper examines how running targeted campaigns can amplify the success of your earned media initiatives.

It outlines how to identify the best audience, quickly find the best media contacts and share your story. Finally, it reveals how the latest tech breakthroughs are making it easier than ever to run highly targeted campaigns.