From Booth to Buzz: Maximising Trade Show ROI with Smart Tech & Strategic PR

Tuesday, August 26, 2025, at 4:00 p.m. BST

Comms pros know planning for a trade show can be long and complex. With tight timelines, high stakes, and nonstop competition for attention, it’s a high-pressure project that leaves little room for error for your brand. 

Join our expert panel for a practical, forward-looking conversation on how to elevate your trade show presence using the right mix of smart technology and strategic PR. You'll learn how to:

  • Generate pre-show buzz: Attract your ideal audience before you arrive but also keep them engaged during and after the event.
  • Convert on-site: Turn every interaction into a qualified opportunity.
  • Amplify and analyse: Extend your impact beyond the exhibition hall and deliver your messages to the right audience, at the right time, increasing visibility and meaningful engagement.
  • Bonus: By extending your message you’ll enhance topical authority and shape favorable AI-generated summaries in the new AI-driven search environment!

Don’t get left behind. Learn how to evolve your brand’s trade show messaging to meet the moment.

 
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