GEO: Owning the AI Summary

Wednesday, 18 March, 2026 – 4:00 pm GMT/5:00 pm CET

AI-generated summaries are no longer an emerging trend – they are actively reshaping how brands are discovered, evaluated and trusted.

In our first GEO session, we explored how AI summaries are changing search behavior and what that means for PR and communications teams. Now, we move from awareness to action!

This advanced follow-up session will focus on how to operationalise and measure AI visibility and how to ensure your brand is included, quoted and trusted in generative search.

What you’ll learn:

  • GEO Execution: The tactical shifts communications teams must implement now to earn AI inclusion.
  • Optimising for Inclusion: How earned media, owned content and AI-generated visibility reinforce authority signals.
  • Competing Without Enterprise Budgets: How smaller and emerging brands can build authority and visibility in AI search through niche expertise, structured clarity and strategic distribution.
  • How to Correct Misinformation: How to monitor, test and correct AI-generated narratives before misinformation compounds.
  • Intelligent Measurement: The KPIs that matter in a zero-click environment – share of answer, citation frequency and prompt-level performance.

Don’t miss this opportunity to ask your questions live and optimise your brand for AI discovery.

Expected duration: 1 hour

 
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