Guide to Writing a Great Press Release

Whether you're a beginner or more seasoned at writing press releases, it's not always an easy task. Being able to organise your story in a way that's interesting to readers, accessible to journalists and optimised for a new AI search landscape takes some serious know-how.

Luckily, at PR Newswire we handle thousands of press releases every day, so we have insight into how to write a great one. Here's what our Guide to Writing a Great Press Release will include:

  • Tips on where to begin writing and brushing up on your craft
  • A press release checklist of do's and don'ts
  • A free press release template


 

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