Media Coffee: Reaching LatAm Entertainment Media

In this episode of Media Coffee, we are joined by Alida Hernandez, Editor-in-Chief of Spanglish Entertainment. Alida shares her insights on what Latin American entertainment media seek in press releases and pitches. She emphasises the importance of community-driven storytelling and discusses how to approach cultural translation with sensitivity.

Additionally, she offers valuable tips for effectively engaging with Spanish-speaking media outlets and highlights the importance of follow-ups. This episode is a must-listen for anyone looking to strengthen their media relationships across diverse communities.

Takeaways:

• Latin American entertainment outlets look for press releases that highlight culture, connection, and community impact.

• Platforms like Alida’s are eager to feature emerging artists and entertainers with authentic stories.

• When pitching in Spanish, include a short English summary to avoid losing meaning and help non-Spanish speakers understand the story.

• A quick follow-up helps bring your pitch back to the top and increases your chances of getting noticed. 

You can watch the full interview with Alida across the page, and our full Media Coffee archive is available to watch here.