Media Coffee | Inside Canadian business media: What PR pros need to know

In this episode of Media Coffee, we dive into Canadian business media with Sara Kopamees, a Toronto-based writer and Editor-in-Chief of Best Practice Canada, who built her platform through a dynamic career in journalism and publishing. She shares practical insights on how PR and communications professionals can cultivate strong relationships with Canadian business reporters—relationships that can lead to long-term media coverage.

Takeaways:

  • Lead with impact or innovation. Canadian business editors prioritise stories that drive change or introduce something new.

  • Make the Canadian business angle clear. Show how your story affects local markets, communities, or stakeholders.

  • Build trust for long-term coverage. A relevant pitch can turn one email into a long-lasting relationship.

  • Understand the new media reality. Social platforms have blurred the line between creators and journalists, making credibility and context essential.

You can watch the full interview with Sara across the page, and our full Media Coffee archive is available to watch here.

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