Media Coffee | How to Get Covered in Travel Publications 

In this episode, we speak with travel journalist and editor Janna Graber, founder and managing editor of Go World Travel Magazine, an online publication featuring stories from over 90 countries. We discuss her journey building the magazine, the evolution of travel media, and tips for PR pros on pitching travel outlets.

Her work has appeared in The Chicago Tribune, Parade, Outside, Reader’s Digest, and more. Go World Travel now reaches a global audience, with articles syndicated on MSN.com.

Takeaways:

• Add context at the top of your pitch. Start your email with a brief note explaining why the pitch matters, what makes it timely or unique, followed by the press release as background. That small “nugget” up top helps cut through inbox clutter and gives editors a clear reason to care.

• Connect the pitch to the travel experience. Generic announcements, like hotel promotions, won’t grab attention. But if the hotel enhances a destination story or offers a unique, immersive, or family-friendly experience, it becomes a more compelling angle.

• Include strong visuals. Travel editors prioritise great photography. Link to a media library or attach high-quality images to increase your chances of being featured.

• Travel content has shifted. Shorter, more scannable formats, such as listicles and personal narratives, perform well in the travel space. First-person stories and expert insights are increasingly valuable in a content landscape shaped by AI.

You can watch the full interview with Janna across the page, and our full Media Coffee archive is available to watch here.