Media Coffee: How to Engage Automotive Reporters

In this episode of Media Coffee, we are joined by Hannah Lutz, the Director of Technology and Innovation coverage at Automotive News. Hannah shares her insights on the changing landscape of automotive journalism and provides practical advice for PR professionals on effectively pitching automotive reporters.

The discussion highlights the value of press releases and emphasises the importance of involving subject-matter experts. This episode is packed with timely insights for communicators in B2B, automotive, technology, and other fields.

Takeaways:

• Think like a journalist. The auto industry is rapidly evolving, so it's essential to stay informed about trends and news in order to craft strong and relevant pitches.
• Even if you don't have a hard news story, journalists value pitches that introduce subject matter experts they can consider for future coverage.
• Don't hesitate to follow up. A respectful follow-up is often appreciated and can make a significant difference. 
• Press releases continue to be effective; they remain a valuable tool for reaching wider audiences and building credibility. 

You can watch the full interview with Hannah across the page, and our full Media Coffee archive is available to watch here.