Media Coffee: Authentic Storytelling in Wellness Media

In this episode of Media Coffee, well-being coach, author, and podcaster Valeria Koopman shares how she built a thriving media platform for her nonprofit Fit for Joy. She discusses creating authentic content, engaging niche audiences, and transforming purpose-driven storytelling into a sustainable media brand within the wellness industry.

Takeaways:

• Authentic storytelling drives engagement. Audiences connect most with content based on personal experience and purpose.

• Collaboration fosters community. By transforming guests, clients, and contributors into long-term partners, you can strengthen your brand's reach.

• Repurpose all content. Convert podcasts, blogs, and videos into different formats to increase visibility across various channels.

• Keep PR pitches concise, visually appealing, and aligned with your mission. Clarity and tone matter more than length.

 

You can watch the full interview with Valeria across the page, and our full Media Coffee archive is available to watch here.