Media Coffee: A Conversation with the Editor-in-Chief of Sustainability Magazine

In this episode of Media Coffee, we sit down with Steven Downes, Group Content Director at BizClik and Editor-in-Chief of Sustainability Magazine. Steven shares his journey from traditional print journalism to leading one of the foremost platforms connecting ESG and sustainability leaders worldwide. He offers a journalist’s perspective on what makes a sustainability story stand out, and provides practical advice for PR and communications professionals on how to pitch effectively in this space.

Takeaways:

• A strong hook is essential — whether it’s a globally recognised brand or a groundbreaking innovation.

• Press releases should read like news stories, with compelling intros, visuals, and added context.

• Honesty and transparency build trust; overblown claims risk being dismissed as greenwashing.

• Direct access to executives adds credibility and depth beyond standard press materials.

• Building relationships through LinkedIn and industry events keeps communicators top-of-mind.

You can watch the full interview with Steven across the page, and our full Media Coffee archive is available to watch here.