How Tech Companies Use Press Releases
Getting noticed in the fast-moving tech industry isn’t easy. Between new innovations launching every day and tough competition, tech companies need smart ways to share their stories and updates with the world. That’s just what technology press releases are for.
A well-crafted press release helps tech companies cut through the noise and reach the right people with their message. Whether you’re announcing a new product or feature, sharing details about a partnership or hosting an event, tech press releases are one of the most effective ways to tell your story.
Benefits of Press Releases for Tech Companies
Press releases help establish your tech company as a trusted voice in your industry, opening doors to media coverage and partnerships. They’re also important for boosting brand awareness, attracting new customers and driving product sales.
Tech company press releases also play a key role in investor relations. Investors monitor press releases to discover promising new companies to invest in and track the progress of those they’ve already invested in. A strong history of press releases creates a digital timeline of your company’s growth, building credibility with stakeholders.
Tips for Writing Tech Press Releases
You can follow a basic press release template to ensure your release includes all the right elements. However, tech companies also face unique challenges. Here are some specific tips to help your technology press release stand out and connect with readers.
Find Your Angle
The most effective tech press releases have a clear and compelling news angle that connects to real audience needs. Rather than just announcing a new feature or milestone, dig deeper to find the story that matters. Look for ways to tie your announcement to current events or industry trends. For example, if there’s been a major data breach, that’s the perfect time to announce your new security feature.
Customise Your Message
The tech industry includes many different audiences with varying levels of technical knowledge and varied priorities, and you need to customise your message. When writing for business leaders, focus on practical business benefits. For technical audiences, you can include technical details, but remember to lead with the problem you’re solving. And for tech enthusiasts who may not know all the terminology, avoid jargon and explain acronyms and unfamiliar terms.
Highlight Your Unique Features
Your technology press release needs to clearly show what makes your solution different. Skip vague claims about being "innovative" and instead provide specific details about your unique technology and approach. Use customer examples to bring these differences to life: Rather than just claiming your software is easy to use, share how a customer implemented it in half the time of competitor solutions.
Include Multimedia
Technology can be challenging to explain through text alone, so use multimedia elements to help readers better understand. Product screenshots and demo videos let readers see your tech in action, while charts and graphs bring numbers to life. Infographics are great for visually explaining technical concepts.
Leverage Data
The tech industry runs on data, so back up your claims with concrete numbers. Start with your own product data, like performance benchmarks and user adoption metrics. If you have proprietary research, like clinical studies, that’s even better. Add context with industry research and market analysis, like statistics about the problems your technology solves. Real results are more compelling than theoretical benefits.
How Tech Companies Use Press Releases: Real-Life Examples
Technology company press releases cover many different types of announcements throughout their growth journey. Here’s a look at the most common types of tech press releases and tips for making each one effective.
Announcing Partnerships
Tech partnerships combine complementary technologies to create new solutions for customers. A strong partnership press release explains how the collaboration advances innovation and delivers practical benefits. Include technical details about the integration while keeping the primary message focused on customer value, with quotes from leaders about their vision.
Example: Verkada Adds Six New Technology Partners to Its Integration Program
Launching New Products or Services
Technology press releases for new products or services should start with a compelling hook that connects to customer needs or industry trends. Explain the problem your product solves and why existing solutions fall short. Lead with customer benefits rather than technical specifications, and include pricing, availability and implementation details that help readers take action.
Example: Interos Accelerates AI Innovation with New Product Launches
Releasing Earnings and Financial Information
Financial earnings press releases need to include specific information for investors in order to maintain compliance, such as disclaimers and statement tables. You should also include key metrics like revenue growth and profitability and use charts to illustrate trends and put numbers in context. Done right, these technology company press releases can attract investors and positive media coverage.
Example: Analog Devices Reports Fourth Quarter and Fiscal 2024 Financial Results
Announcing Events
Tech event press releases should clearly communicate the value for different audiences—what they’ll learn, who they’ll meet and why it’s worth their time. For technical events, highlight hands-on learning opportunities. For business events, focus on strategic insights. Include speakers, agenda highlights, registration details and early bird deadlines.
Example: Jack Henry Hosts Inaugural Developer Conference
Building Positive Press
Tech company press releases can highlight achievements that build credibility, from technical awards and security certifications to corporate responsibility initiatives. Connect these announcements to your broader mission and explain how they benefit customers. Include third-party quotes from award judges or auditors to add credibility and demonstrate industry leadership.
Example: SAS Propels Corporate Responsibility Through Sustainability Initiatives
Strategies for Technology Press Release Distribution
You’re not done yet – you still need to get your technology press release in front of the right audience. Start by researching where your target audience gets their news, whether that’s from tech blogs, industry publications, mainstream business media or social platforms. Ideally, you’ll be able to build a media contact list and email out your press release.
However, building an email database can be time-consuming, and time is a precious resource for tech companies. Using a service like PR Newswire to send your tech press release is often worth it so you can be sure it gets to the right audience at the right time and includes all the correct information. Our press release distribution network puts your news in front of technology journalists, investors and enthusiasts worldwide. Ready to make your technology press releases work harder? Get started with PR Newswire today.
FAQs About Technology Press Releases
Why do tech companies issue press releases?
Tech companies use press releases to announce new products, share company news and build credibility with stakeholders. They help explain complex innovations clearly while reaching the media, customers and investors. Press releases also create a record of company milestones and show growth over time.
What should a tech press release include?
A tech press release needs a strong headline, a clear explanation of the news, relevant technical details and supporting quotes. It should also include multimedia elements that show your technology in action and metrics that prove its value. Finally, always add contact information and a company boilerplate.
How can tech companies maximise press release distribution?
Your technology press release distribution strategy should include working with a newswire service like PR Newswire to reach relevant journalists and outlets in your tech sector. You should also use multimedia formats to increase engagement and be sure to follow up with contacts who want more details.
Tech companies have plenty of compelling reasons to send a press release. But in order for your technology press release to get attention, you need to implement best practices designed for maximum engagement. Learn how to create a standout press release with PR Newswire’s Definitive Guide to Crafting an Engaging Press Release.