News from adestra A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

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26 Sep, 2017, 09:05 BST 22% of Brands don't Use Segmentation - New Report Shows Audience Engagement Techniques are Low, but there are Strategies to Improve

- Adestra unveils new research at TFM show TFM Show, Olympia, Stand #T560, New research by Smart Insights & Adestra reveals that, despite a plethora...


29 Jun, 2017, 09:00 BST BlueVenn Selects Adestra as Its Email Marketing Technology Partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused...


27 Apr, 2017, 16:04 BST Adestra Report Reveals 60% of US Consumers Will Leave a Website or Lie if They Aren't Getting Brand Value

- The email address is now more important than a Social Security number New research finds that consumers of all ages don't want to give up their...


26 Apr, 2017, 13:52 BST Adestra Included in The Leap 100 2017: the Definitive List of Fast-Growth Companies

Today, Adestra has announced it has made The Leap 100 2017 - a community of the most exciting, fast-growth companies in the UK - launched by London...


19 Apr, 2017, 09:00 BST The Econsultancy/Adestra 2017 Email Industry Census Highlights the Struggles and Opportunities that Digital Marketers are Facing

Email still delivers great ROI, but which activities should be the top priorities? For the third year running email marketing has topped the digital...


27 Mar, 2017, 10:00 BST Global Martech Leader Adestra Names Bradley Shore Chief Financial Officer

Adestra, a leading provider of innovative marketing technology software and services, announces the appointment of Bradley Shore to its Board of...


20 Mar, 2017, 16:24 GMT Adestra Unveils New Report: Email and the Age of First-Person Marketing

Global Martech Leader Teams Up With Clickz Intelligence To Help Marketers Deliver 1:1 Communication At Scale Email marketing is nothing new, but as...


13 Mar, 2017, 14:00 GMT Global Martech Leader Adestra Honoured Once Again for Outstanding Customer Service

Adestra, a leading provider of innovative marketing technology software and services, was again awarded the Customer Focus Award by the Institute of...


02 Mar, 2017, 15:07 GMT Global Martech Leader Adestra Takes Bronze in 11th Annual Stevie® Awards for Sales & Customer Service

Adestra, a leading provider of innovative marketing technology software and services, has been named a Customer Service Department of the Year in the ...


30 Jan, 2017, 09:00 GMT UBM Renews Partnership With Global MarTech Provider Adestra

UBM, one of the world's leading business-to-business event organisers, has once again renewed its partnership with digital marketing solutions...


11 Jan, 2017, 09:00 GMT Incisive Media Renews Partnership with Global MarTech Provider Adestra

Incisive Media, a world leader in business media, information and events, has chosen to once again renew its partnership with digital marketing...


14 Dec, 2016, 10:22 GMT RCNi Chooses Adestra as Marketing Technology Partner

Adestra, a leading provider of innovative marketing technology software and services, welcomes RCNi as a new client. Part of the Royal College of...


08 Dec, 2016, 11:10 GMT Adestra's Customer Service Recognised Fifth Year in a Row for UK Customer Satisfaction Awards

Adestra, a leading provider of innovative marketing technology software and services, has been shortlisted for the fifth year in a row for the...


06 Oct, 2016, 16:00 BST New Adestra Report Identifies Benchmarks, Best Practices for Digital Marketing Success

MARKETERS CITE INSUFFICIENT RESOURCES, KEEPING PACE WITH TECHNOLOGY AS BIGGEST CHALLENGES Adestra, a worldwide provider of innovative marketing...


27 Sep, 2016, 09:00 BST Nearly a Quarter of Marketers Could be in Breach of Data Protection Laws

New research from the IDM and Adestra into personalisation and data habits of digital marketers reveals the importance of understanding the rules...


10 Aug, 2016, 11:38 BST Adestra Included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe Marketing automation in Europe is not a one-size-fits-all approach, companies have...


26 May, 2016, 15:00 BST Adestra Adds New Email Editor to Award-Winning Marketing Technology Solution

Easy-to-Use Tool Optimizes Content for Mobile Devices, Allows Marketers to Focus on Strategy and Content Adestra, a leading provider of innovative...


04 Mar, 2016, 09:00 GMT Adestra Named as One of Top ‘1000 Companies to Inspire Britain’

Adestra, a leading provider of innovative marketing technology software and services, has been identified as one of London Stock Exchange's '1000...


19 Jan, 2016, 20:30 GMT Global Martech Leader Adestra Eyes Accelerated U.S. Expansion with BGF Funding

Adestra, a leading provider of innovative marketing technology software and services, is preparing for significant U.S. and global expansion thanks...


07 Jul, 2015, 16:00 BST Email Marketing Expert Joins Adestra to Drive U.S. Growth

Ryan Phelan Named Vice President of Marketing Insights Adestra, a UK-based leading email marketing software provider, today announced the appointment ...


16 Jun, 2015, 12:00 BST Adestra Launches New Automation Feature, Enabling Easier Program Creation and More Sophisticated 1:1 Marketing

Adestra, the customer-obsessed provider of leading email driven marketing solutions, today announced their newest feature, the Marketing Automation...


31 Mar, 2015, 10:30 BST Email Marketing Delivers Top ROI, but Team Structure Plays a Part

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO - 25% of marketers say both rank as 'excellent' -...


28 Nov, 2014, 15:30 GMT Adestra Appoints New Commercial Director to Support Business Growth

Adestra, a leading provider of digital marketing technology solutions, has appointed Henry Smith as commercial director to help support the company's ...