Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Zmags Introduces CommercePro -the First Merchandising Platform Optimized for e-Commerce


News provided by

Zmags

24 May, 2011, 07:30 GMT

Share this article

Share toX

Share this article

Share toX

BOSTON, May 24, 2011 /PRNewswire/ --

- New flagship product allows brands and retailers to deliver engaging and dynamic experiences across iPads, iPhones, Facebook and the Web

Zmags today introduced CommercePro, the first merchandising and intelligence platform specifically optimized for e-commerce. CommercePro is a rich media merchandising solution that allows brands and retailers to transform content into engaging digital experiences across the broadest range of platforms - online, mobile and social - to increase revenue and develop the most complete understanding of their customers.

In an increasingly competitive and fluid retail market, companies are looking for the most effective ways to engage and sell to customers wherever, whenever and however they choose to shop. CommercePro is the first SaaS platform that allows clients to design and deliver personalized interactive shopping experiences through online catalogs and digital magazines. Complementing a brand's existing online presence with a highly merchandized online experience powerfully converts browsers into buyers and buyers into power shoppers. These digital experiences - whether delivered via the Web, smartphones, tablets, or over social networks like Facebook - dramatically increase shopper engagement and conversion rates as compared with traditional e-commerce sites.

"Leading brands and retailers have been actively searching for a way to extend the power of their offline merchandising prowess to their digital channels - particularly on iPads, iPhones, and on Facebook," said Michael Schreck, Zmags' president and chief executive officer. "Today, we are thrilled to announce a commerce-centric solution that translates the art and science of proven retail practices effectively into the web and mobile realms." [For more details on Schreck's appointment, please see release New CEO Michael Schreck Joins Zmags to Lead the Charge into Mobile and Social Commerce issued May 24, 2011.]

With CommercePro, Zmags introduces several powerful new features that enable top retailers and brands to significantly increase revenue and conversion rates and improve customer engagement online. These include:

    
    - Tablet/Mobile Commerce - According to a recent Forrester/Shop.org
      report, more than 20% of mobile traffic to retail websites comes from
      tablet devices (and growing rapidly).Converting those customers,
      though, is a challenge. CommercePro's new tablet functionality allows
      merchants to automatically mobilize content and commerce, converting
      shoppers within the Zmags digital experience on any device, including
      the iPad.
    - Facebook Commerce - Merchants and brands are able to fully tap into
      Facebook's tremendous global community by publishing e-commerce-enabled
      catalogs directly to their Facebook pages.
    - Integrated Shopping Cart - To help merchants reduce bounce rates and
      improve conversion, CommercePro creates a single unified shopping cart
      available for every product directly inside the interactive digital
      catalog. CommercePro tightly integrates e-commerce functionality with a
      brand's carefully architected customer experience enabling it to offer
      the right products at the right time, inspiring customers to make
      purchases-both planned and impulse.
    - Funnel Analytics for Shopping Carts - CommercePro provides all the
      customer data a brand needs to make challenging business decisions
      through detailed analytics of the buying process, including conversion
      rates, order value, number of items per order and other actionable
      intelligence. Clients now have unprecedented insight into the entire
      purchase process, from browsing to buying - and all the steps in
      between.
    - Dynamic Display Windows - Integrated product display windows enable
      brands to significantly improve conversions by enabling customers to
      view product details and complete a purchase directly from within the
      catalog. These windows effortlessly connect with product databases,
      recommendation engines, and social media platforms.

"We've found tremendous benefit in using our offline content to support online commerce, as it has allowed us to maintain our couture brand image across all consumer touchpoints while developing a much better understanding of how our customers shop and interact with our site," said Amy Sullivan, director of e-commerce at Brahmin. Brahmin, makers of handcrafted, luxury leather handbags and accessories, has been a Zmags customer for two years and will be launching CommercePro in June, a decision that was made largely due to the power of the product's merchandising and analytic capabilities. Sullivan continues, "Zmags is providing tools that deliver intelligence we can immediately implement to better meet our customers' expectations - regardless of where and how they interact with our brand."

While it is early in the CommercePro experience for many retailers and brands, a major European retailer has experienced nearly a doubling of its conversion rates and average order size when compared to its traditional web traffic.

"These are challenging times for the retail industry," said Schreck. "The rapid adoption of smartphones, iPads, and Facebook has rewritten the rules of engagement for companies and their customers. CommercePro by Zmags - positioned at the intersection of content, commerce and intelligence - is uniquely suited to help retailers proactively respond to these opportunities."

About Zmags

Zmags delivers an on-demand, rich media merchandising and analytics platform to 3,000 of the world's most progressive brands and retailers. The Company's SaaS service enables its clients to design and deliver personalized interactive online catalogs and digital magazines that dramatically increase shopper engagement and conversion rates across virtually any mobile device or social media - whether on an iPad, iPhone, browser, or within Facebook. End-users who engage with brands via the Zmags digital experience are twice as likely to convert from prospects to buyers versus other e-commerce channels. Zmags, based in Boston with offices in London and Copenhagen, boasts a client base of a "who's-who" of retailers, e-commerce, technology leaders, and global brands. Current customers include: 40% of apparel companies and over 20% of retailers listed on the Fortune 500 and 55% of automotive firms and 60% of business services organizations from the Global 100. Its private equity backers include both European and North American sources.

For more information, please visit http://www.zmags.com or view our demo video at http://www.zmags.com/media-kit/commercepro-low.

    
    Contact:
    Greg Peverill-Conti
    InkHouse for Zmags
    zmags@inkhouse.net
    +1-781-791-4552

    Lisa Mokaba
    InkHouse For Zmags
    zmags@inkhouse.net
    +1-781-791-4570

Zmags, Content. Commerce. Intelligence. Reimagined., and Zmags Publicator are trademarks of Zmags Corp in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.