Wuliangye International (Europe) GmbH Established - Yibin takes a new step in Belt and Road Initiative

DUSSELDORF, Germany, Sept. 14, 2017 /PRNewswire/ -- On the evening of September 7th local time, the Investment seminar and the tasting of Chinese Famous Liquor Wuliangye was held by Yibin, Sichuan Province in Dusseldorf, Germany. Wuliangye International (Europe) GmbH also was formally declared its opening on the same day.

Liu Zhongbo, Yibin Municipal Party Secretary, said in his speech that Belt and Road Initiative proposed by President Xi Jinping is now positively implemented in Yibin. Yibin fully expands the opening to the outside world, and constantly deepens the foreign cooperation. This is to promote the development and reformation of Yibin to a higher level. Nordrhein-Westfalen has already established friendly relations with Sichuan Province before with good cooperation basis and achievements, all of which become the norm of friendly relations between China and Germany. Nordrhein-Westfalen, with advanced experience of industrial transformation and development, has a large number of excellent enterprises. Yibin will strengthen all-round cooperation and communication with Nordrhein-Westfalen in intelligent manufacturing, new energy vehicles, healthcare, modern service, science and technology education and personnel exchange, etc. As the city of liquor in China, Yinbin not only has great advantage in liquor industry, but also owns the world famous liquor Wuliangye. Yibin will grasp the historical opportunity of Belt and Road Initiative to promote the "stepping out" of liquor industry. Yibin will spread great traditional Chinese culture through liquor and make the national business card Wuliangye worldwide.

Li Shuguang, chairman of Wuliangye Group, said China and Germany are two world powers at both ends of Belt and Road Initiative. With the 45th anniversary this year, China-Germany friendship thrives. Wuliangye will build a world influential national brand and world-famous "Chinese business card" as a bridge of friendship between two countries.

Chairman Lishuguang said on the opening ceremony that the establishment of Wuliangye International (Europe) GmbH took an important step for the internationalization of Wuliangye. Europe is the world's leading consumer market for wines and drinks and a top priority in international development of Wuliangye. Wuliangye will strengthen the cooperation with Germany in industrial investment and internationalization capacity, so as to create a new situation of mutual benefit between Chinese and European enterprises.

Recently, with the increasingly stepping out of internationalization Wuliangye is actively involved in Belt and Road Initiative and makes frequent appearances at the important international stages as Summer Davos and The Astana Expo. Wuliangye also makes great efforts to spread liquor brand and culture in Kazakhstan, Israel, Czech, and other Belt and Road countries, enhance cooperation of liquor industry and investment in practical terms and make great achievements in international strategy, which makes Wuliangye industry leader and national brand of liquor industry internationalization.

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