Would Caesar be the Geezer to Make Britain Better?

LONDON, September 13, 2013 /PRNewswire/ --

New research reveals that living by ancient Roman rules and policies could make Brits richer, healthier, safer and increase the nation's morale

• Ancient Roman policies introduced today could make the average family of four £7,770.19 richer each year
• Stricter punishment for criminals, riot task forces and increased neighbourhood watch presence would makes streets safer
• Morale boosted due to doubling of Bank Holidays and free entry to national sporting events 

New research released today to support the launch of PC strategy game Total War: Rome II reveals that almost half of UK adults (46%) would rather have lived in ancient Roman times than today[1].

In the research, two thousand Brits were shown a series of policies and laws based on those from Roman emperors, including Julius Caesar. And whether it was on the economy, immigration or tax, for many Brits all roads lead to ancient Rome, with 65% much preferring their policies to any modern day equivalents.

Improved health (especially the lack of sugar), better living conditions and safer communities are just a few ways that ancient Roman policies and ways of life would improve today's standard of living - but doing as the Romans do wouldn't only be better for our health, it would make us richer too.

In fact, if a raft of ancient Roman policies were introduced today the average Brit could pocket an additional £3,937.39 every year. The abolishment of income tax, a policy that was introduced Roman Emperor Nero, could save the average UK worker £3,444.80[2], while a free water supply would save £388[3] and subsidised male shaving could save chaps up to £104.59 per year[4]. With benefits like these it is no wonder that a whopping 46% of Brits would rather live by Roman rule.

Looking at other areas of life that would be improved, the London riots of 2011 would have been a breeze if police had followed in the Roman's footsteps and introduced riot task forces able to snuff out street violence before it starts (a policy 63% want to see reintroduced). Crime would also be lower, with increased neighbourhood watch programmes and capital punishment the norm under ancient Roman rulers - ideas which a respective 71% and 57% of Brits would like to see make comebacks in Britain today. 

City dwellers would also benefit if an ancient Roman law banning vehicles from city roads on the weekends was introduced in UK - and the prospect of inhaling deep lungfuls of clean, pollution-free air is something 76% of urban Brits are gagging for.

As well as being richer, healthier and safer those questioned by Total War: Rome II also said they would be much happier living under Roman policies. The most sought after being the doubling of Bank Holidays (57%) to 16 days per year and free entry to all national UK sporting events (56%) - something England's football fans would particularly appreciate ahead of the World Cup (assuming they qualify!). 

Notes to editors:

1. Research conducted by OnePoll in August 2013 with 2,000 British adults aged 18 and over.

2. According to 2012 figures from the ONS, the average UK salary is £26,664. The basic rate of income tax in the UK is 20%. Tax due on a salary of £26,664 equates to £3,444.80.

3. According to 2013 figures from The Water Services Regulation Authority (Ofwat) the average UK household water bill is £388.

4. According to desk research, British men purchasing off the shelf razors, blades and shaving foam spend a minimum of £50.80p and a maximum of £104.59 per year.

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SOURCE Sega,UK