World's Most Valuable Brand: Apple Exceeding 100 bn EUR

VIENNA, September 19, 2012 /PRNewswire/ --

The global brand value ranking eurobrand global 100 by eurobrand- the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

Details and reports: http://www.eurobrand.cc

The most valuable global brand Apple with a brand value of EUR 100,239 bn is followed by the brand portfolio of the Coca Cola Company representing a value of EUR 59,978 bn and Microsoft with a brand value of EUR 53,973 bn. The Global TOP 10 are all US-based.

LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 34,306 bn (global rank 14), followed by Vodafone with a value of EUR 28,578 bn and the brands of AB INBEV representing a value of EUR 28,021 bn.

China Mobile with a brand value of its portfolio of EUR 43,983 bn (global rank 11) remains No.1 in Asia.

Gerhard Hrebicek, CEO of eurobrand and President of the European Brand Institute summarizes this years major findings as follows:

Average growth +5%, top brands grow up to +43,9%

Apple shows the highest increase by +43.9% whereas HP depreciates -28,3%.  Highest growth in Europe show Germany´s No.1 brand corporation Volkswagen Group gaining +26.7% and the Swiss No.2 brand corporation Novartis growing by +20.2%. Samsung (+39%) shows the highest growth in Asia.

Europe is the "continent of consumer goods" leading in "old brands", North America is strong in IT& technology - representing the "new brand business".

Upcoming eurobrandforum on October 17, 2012 in Vienna gathers international brand decision makers, discussing the future of brands, their development, management and organization for value generation. Program & registration: http://www.eurobrand.cc/forum.

Press Contact:
eurobrand
Dr. Gerhard Hrebicek
T:+43-1-532-1000-52
office@eurobrand.cc
http://www.eurobrand.cc