World's Most Resourceful Dog is Back…and in Love
11 Dec, 2014, 10:00 GMT
LONDON, December 11, 2014 /PRNewswire/ --
New Thinkbox ad 'Harvey & Harmony' revealed
Harvey the dog uses TV advertising to persuade his owner to let the love of his life move in
New TV ad set to Glenn Medeiros's 'Nothing's Gonna Change My Love For You'
Available to watch online now; broadcast TV premiere on Boxing Day
The world's most resourceful dog, Harvey, is back in a new Thinkbox ad. This time he is using the power of TV advertising to persuade his owner to let the love of his life, a magnificently coiffured poodle called Harmony, come to live with them.
(Photo: http://photos.prnewswire.com/prnh/20141211/720569-a )
(Photo: http://photos.prnewswire.com/prnh/20141211/720569-b )
'Harvey & Harmony', set to Glenn Medeiros's iconic 1987 hit 'Nothing's Gonna Change My Love For You', will premiere on UK broadcast TV on Boxing Day. It is available to watch online at http://www.thinkbox.tv from today (Thursday 11 December).
The ad opens when the doorbell rings. Harvey's owner opens the door and is confused to discover a poodle sitting expectantly on the doorstep with a suitcase. To persuade his owner to let her in, the ever-resourceful Harvey then plays a TV ad telling the story of how he and Harmony, the poodle, fell in love. It features the couple speed-dating, going to the cinema, doing yoga, going on the ultimate canine date to the Natural History Museum (and stealing a dinosaur bone), enjoying a sunlit picnic, and it shows Harmony posing for Harvey as he paints her portrait.
This is the third and final TV advertising campaign Thinkbox will launch starring Harvey. The first Harvey ad, 2010's 'Dog's Home', was awarded by D&AD, the British Arrows, the APA, and was voted by the public as 2010's Ad of the Year for ITV1. The second, 'Harvey & Rabbit', launched in 2012 and appeared in Nielsen's study of the Most Liked Ads of 2012 and Campaign's Top 10 TV & Cinema Ads of 2012. Harvey's ads for Thinkbox have been watched hundreds of millions of times on broadcast TV, over 4 million times online, have helped Harvey to amass 26,000 Facebook friends, and saw him named as celebrity dog of the year by Dogs Trust.
Andrew MacGillivray, Thinkbox's Marketing Director: "Harvey has really struck a chord with both the general public and the advertising industry. He's been amazing at reminding people of the power of TV advertising and, at its heart, emotional story-telling. It's great to have him back in a new ad - and in love."
Thinkbox's new ad starring Harvey has been made by The Red Brick Road, the advertising agency behind Thinkbox's previous ad campaigns, and directed by Us through Academy, who have been responsible for ads for brands including The Sunday Times, Honda and TalkTalk, and recently won Best New Director at the British Arrows Craft Awards. The media planning is by MediaCom.
Thinkbox's TV campaigns are the most successful communications it has undertaken, building awareness of the organisation and the power of TV advertising and encouraging advertisers to get in contact to find out what TV can do for them. The new TV ad will be screened across a variety of broadcast and on-demand TV channels represented by Thinkbox's shareholders and their partner channels. Thinkbox's shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations, and UKTV.
Ad credits:
Agency: The Red Brick Road
Creative Directors: Matt Davis & Richard Megson
Business Director: Matt Anderson
TV Producer: Charles Crisp
Production Assistant: Charlotte Whittall
Production Company: Academy
Directors: Us
Executive Producer: Lizie Gower
Producer: Dominic Thomas
Editor: Joe Guest @ Final Cut
Colourist: Aubrey Woodiwiss @ Electric Theatre
Flame Op: Paul Wilmot @ Electric Theatre
Sound Engineer: Parv Thind @ Wave
About Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms - broadcast, on-demand and interactive. It works with the marketing community with a single ambition: to help advertisers get the best out of today's TV. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are RTL Group, Virgin Media, London Live, Norway's SBS Discovery and Australia's ThinkTV. Discovery Channel UK, UTV and STV also give direct financial support.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, uncovering what the latest technological developments mean, explaining innovative and affordable solutions, and encouraging creativity to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives. In 2013, the UK TV advertising market was worth £4.63 billion, an increase of 3.5% on the previous year and the fourth consecutive year of growth. The Advertising Association/Warc predicts TV ad revenue to grow by 6% in 2014.
In the last two years, Thinkbox has won a number of awards including Media 360's Industry Body of the Decade, which was voted for by the advertising community; Best Business to Business Marketing at The Marketing Society Awards for Excellence; the Grand Prix award for Best Media Research of the Year from the Media Research Group; the awards for Advertising and Media Research from the Market Research Society; and its TV advertising has been awarded by The British Television Advertising Awards/ The British Arrows, the APA, D&AD and Creative Circle. Thinkbox's 'Harvey the dog ad' was voted 2010's Ad of the Year by a poll of ITV viewers, with the follow up TV Ad - 'Harvey & Rabbit' - appearing in Nielsen's study of the Most Liked Ads of 2012 and Campaign's Top 10 TV & Cinema Ads of 2012.
SOURCE Thinkbox