VIENNA, January 31, 2011 /PRNewswire/ --
- For the First Time, Standards Made in Austria Permit Harmonised Valuations World-Wide
Brands and patents as measurable assets for shareholders and stakeholders as well as the importance of intangible assets in the sale or mergers and acquisitions (M&A) were in the focus of a press briefing that took place on 20th January 2011 in the Customer Area of Austrian Standards in Vienna.
The panellists were DI Dr. Karl Grün, Director Development of Austrian Standards Institute, DI Dr. Gerhard Hrebicek, MBA, Executive Director of the European Brand Institute, Mag. Dr. Friedrich Rödler, President of the Austrian Patent Office, and Mag. Alexander G. Welzl, Chairman of the Commission on Intellectual Capital of EFFAS, the European Federation of Financial Analysts Societies.
Together with experts of the Austrian Patent Office and the European Brand Institute as well as financial analysts, patent attorneys and lawyers, Austrian Standards pioneered the introduction of ÖNORM A 6800 on brand valuation and ÖNORM A 6801 on patent valuation.
Up to now, it was almost impossible to valuate intangible assets for financial reporting or for comparisons. Highly different valuation models frequently only focused on behavioural or technological aspects or exclusively took account of financial transactions and reporting. For this reason, the two Austrian standards ÖNORM A 6800 and A 6801 were developed that, for the first time, permit harmonised, comparable and holistic valuations.
The full story with statements of the panellists: http://www.as-institute.at/index.php?id=6813&L=1 Bibliography ÖNORM A 6800 Valuation of the intangible asset "brand" ÖNORM A 6801 Method for patent valuation Contact Austrian Standards plus inc. (GmbH) Heinestrasse 38, 1020 Vienna, Austria Customer Care Center Tel: +43-1-213-00-444 Fax: +43-1-213-00-818 sales@as-plus.at http://www.as-plus.at/shop Press Contact comm:unications - PR Agency Mag. Monika Strachalski, MA Tel: +43-1-315-1411-0 monika.strachalski@communications.co.at
Share this article