Wavecell Appoints Cyril Billot as General Manager and Accelerates its International Expansion in Europe to Support Significant Mobile Market Growth Trends

SINGAPORE, Feb. 21, 2013 /PRNewswire/ --

• New appointed General Manager to support growth and global strategy
• Active expansion in Europe with opening of London office
• Unveiling of its global mobile solutions portfolio to serve new mobile market trends

Wavecell Pte Ltd.,the licensed mobile service provider for telecom and service providers, advertisers and brands, has appointed Mr. Cyril Billot as General Manager and has opened its first office in London as part of the company's latest move in its global expansion plans. Committed to its global strategy to support the mobile messaging, mobile marketing and mobile payment market, and as presented at the Mobile World Congress in Barcelona from February 25th to 28th 2013, Wavecell proposes a comprehensive mobile solution portfolio to fit new and growing mobile market trends.

"Wavecell's activities have grown exponentially over the past months and we are pleased to have Mr. Cyril Billot join the team, as he brings with him a wealth of experience in managing mobile services consulting and operations," said Mr. Olivier Gerhardt, Chief-Executive Officer (CEO), Wavecell Pte Ltd.

Commenting on the opening of the European office, Mr. Gerhardt added, "Europe is one of the most active markets in mobile services and already an important part of our activities. Opening an office in London is a logical and natural move towards our international expansion, and will bring Wavecell even closer to our European customers and partners."

With his new appointment as General Manager, Mr. Cyril Billot, based in Singapore, will be working closely with Wavecell's teams to support the company's global strategy and accelerate its growth.

"Wavecell has built a state-of-the-art carrier-grade cloud infrastructure and a comprehensive solutions portfolio that allow telecom and service providers, or advertisers and brands to optimize their mobile messaging delivery and costs, increase their mobile payment revenues, and improve their mobile marketing Return on Investment (ROI). I am delighted to have been given the opportunity to contribute to the company's growth and excited to work with the teams to bring Wavecell to greater heights," said Mr. Cyril Billot, General Manager, Wavecell Pte Ltd.

Prior to his new position, Mr. Billot was the Global Manager of the Telecommunications/ core-network business unit in Gemalto, where he was responsible for wholesale messaging and core-network hosting services for three years. He has accumulated more than a decade's worth of experience from various managerial positions with well-established companies, providing mobile products and services as well as mobile strategy consultancy to worldwide telecommunications operators and corporations.

Mobile Messaging: Facing the evolution of mobile messaging, Wavecell enables the worldwide delivery of mobile messages or 2-way interactions ubiquitously: SMS, MMS, Mobile Internet push, Apps notifications.

Mobile Marketing: Wavecell guides companies and advertisers through branding, acquisition and retention strategy, and campaigns with best-practices consultancy, messaging services or smart-handsets applications.

Mobile Payment: Wavecell proposes a complete portfolio of mobile transactional payment and billing solutions, allowing companies to monetize services, contents, or to generate revenue.

About WAVECELL

Wavecell is a licensed mobile service provider with operations in Asia, Europe and the USA, operating mobile messaging, mobile marketing and mobile payment services for worldwide telecom and service providers, advertisers and brands,by optimizing time to market, quality of service and return on investment through immediate access to its cloudcarrier-grade infrastructure for 2-way unified mobile messaging.

For further information, please visit www.wavecell.com or contactinfo@wavecell.com.