LONDON, August 8, 2016 /PRNewswire/ --
WASTE collecting giant Biffa looks set to start its own spotting craze in the UK following the launch of its new 'breed' of waste-eating monster trucks, dubbed "The Wasteaters".
The trucks, which are roaming wild in 12 UK cities now, each have their own individual monster paint jobs, and appear to guzzle waste that is loaded into their giant bodies.
Each monster also has its own eye-catching characteristics, name and personality, and each serves a different UK city.
Members of the public are being encouraged to look out for Walter, Wanda, Willy, Winston, Wendy, Woody and Wilma in their area, and take a photo if they spot them to tweet @biffa using #wasteater.
Biffa has launched a dedicated spotter's website, containing tips and profiles of all of the Wasteaters, as well as clues of where they can be spotted. Hunters can visit http://www.biffa.co.uk/wasteater to find out more.
Wasteaters are incredibly rare, meaning spotting them is no mean feat, and will require the dedicated approach only a top spotter can give.
Biffa has therefore enlisted the help of wildlife spotting expert and environment lover Bill Oddie, who is on hand to offer the public his expert advice to spot these rare beasts.
Bill said: "I have made a career out of spotting rare creatures in the wild, so I know all too well how challenging it can be, and with just 15 Wasteaters in the whole of the UK, this spotting task is certain to be challenging, yet also incredibly rewarding.
"My initial advice to spotters out there getting started is simple, know your area - these monsters are likely to be lingering somewhere close to their depots. And get outside - take to the streets early if possible, as this is when this species is most active. And most importantly stay alert and safe at all times. These are unpredictable wild monsters so spotting in numbers, or in the case of children, with a responsible adult, is a must."
Guy Maddock, group head of marketing at Biffa said: "The trucks have only been on the road for a few days and the reaction to them has been phenomenal. "At Biffa we are very proud of the new fleet. As well as bringing some fun to our waste collections, the new trucks have been built to industry leading specification, ensuring these beasts remain unrivalled on UK streets and provide a great service too."
The trucks are launching between now and August in 12 locations - London, Leeds, Bristol, Norwich, Birmingham, Worthing, Manchester, Glasgow, Nottingham, York, Southampton, Middlesbrough.
Local businesses can get a bite sized quote for their waste needs at http://www.biffa.co.uk
Biffa is a leading UK integrated waste management company. Operating an integrated, nationwide platform, Biffa comprises four divisions (Industrial & Commercial, Municipal, Resource Recovery & Treatment and Energy) providing waste collection, processing, recycling, disposal and energy generation services across the entire waste supply chain.
Biffa operates a service-oriented model, collecting and processing waste from c. 75,000 businesses and industrial customers across 95% of UK postcodes including KFC, Greggs and the Co-op, as well as making c. 4.1m collections per week from 2.4m households on behalf of local authorities.
The Group's integrated platform has delivered year-on-year organic and acquisitive growth in a market where rising barriers to entry and market fragmentation support synergistic in-fill acquisitions to enhance its platform and exploit the industry's significant structural growth drivers. Since December 2013 management have made 20 acquisitions.
For the Year Ended March 2016 the Group had combined annual revenues of £927.5m and c.7,500 employees.
For more information visit http://www.biffa.co.uk