SEOUL, South Korea, July 8, 2014 /PRNewswire/ --
Indian digital CRM firm Vizury announced $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital Partners.
Chetan Kulkarni, co-founder and CEO, said, "Product innovation for our mobile and cross-channel propositions and strengthening our presence in APAC tops our agenda. Our emphasis on staying invested in challenging markets like China and Japan helped us attain leadership positions in these markets, we will take a similar approach in Korea."
Hoon Lee, who started Vizury's operations in Korea, said, "The early results in Korea clearly demonstrate that Vizury's localization strategy and industry focused products are producing great results. This year, we will grow the market aggressively with an emphasis on mobile."
Vizury's comprehensive mobile advertising retargeting product MobiConvert launched last year enables mobile web and app retargeting on both iOS and Android devices with powerful conversion features like app deep linking and click-to-call.
Vizury's product suite across mobile and desktop is powered by its big data platform processing over 30 terabytes of data daily, including purchase intent and retail transaction data. Meaningful insights derived from this data are utilized by Vizury's proprietary bidding and recommendation algorithms to process over 5 billion daily bid requests and precisely target users with personalized 1:1 messages.
"Big data analytics is primed for take-off with the ad-tech ecosystem providing a major impetus," said Sudheer Kuppam, Managing Director, Intel Capital APAC Region. "Vizury understands how data and technology are shaping the consumer marketing & advertising industries and is emerging as a leading player in this sector."
With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia. A revenue retention rate upwards of 190% demonstrates the consistent business value it delivers to clients.
Vizury helps over 500 marketers across industries such as travel & hospitality, ecommerce, healthcare, automobile, financial services and classifieds secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in 9 countries and is recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013. Vizury is among the first in Asia to be an FBX qualified partner and a Twitter Marketing Platform Partner.
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