DUBLIN, Sept. 24, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "U.S. Equine Market, 2nd Edition" report to their offering.

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Battling declining horse ownership levels brought on by years of recessionary conditions, marketers in the horse products market have witnessed years of declining sales. Since 2009, according to Packaged Facts estimates, the overall equine market has declined by about 4% annually. Still, as the economy slowly recovers, things should be looking up for this industry. The U.S. remains by far the country with the largest horse population in the world, and the introduction of horse-themed radio and TV stations, not to mention the .horse top-level Internet domain extension, clarify just how deeply rooted in American culture the horse is.

Additionally, the equine industry overall has a vital economic impact, with the direct impact reaching into the billions of dollars in states with high equine populations such as Kentucky and Oklahoma. Growing interest in natural horsemanship techniques and products, as well as continued R&D efforts to develop new feed and supplement products targeting equine-specific health issues, are additional positive signs that the equine market still has legs.

Bringing to bear more than 20 years of experience in analyzing companion animal markets and drawing on Packaged Facts' broad cross-category expertise, the all-new U.S. Equine Market, 2nd Edition report pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering both equine supplies and services, the report provides a comprehensive overview of the market, covering cross-market trends and opportunities through 2017. Among these: the impact of the recession and economic recovery; recent mergers and acquisitions; advertising and promotional trends including cause marketing; green initiatives; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture.

Estimating 2013 U.S. retail sales at $23.3 billion, the report estimates the size and composition of this hard-to-pinpoint market and forecasts growth trends. It also tracks the major marketers participating in the equine market and provides a bird's eye view of the major equine services. In sum, The U.S. Equine Market, 2nd Edition thoroughly documents competitive, new product and retail trends, as well as trends in equine owner demographics. Dozens of images of equine products and consumer ads are included.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Highlights

Chapter 3: Competitive Trends

Chapter 4: Marketing and New Product Trends

Chapter 5:Consumer Trends

For more information visit http://www.researchandmarkets.com/research/6zjl3l/u_s_equine

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets