Universal Logo for Water Pollution acquatrail Announced

HELSINGBORG, Sweden, March 4, 2011 /PRNewswire/ -- A logo symbolising the acquatrail - representing the cost of damage done by water pollutants - was announced by The Going Blue Foundation today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20110304/441503 )

Unveiled at the Globe Forum Tour conference at Helsingborg, Sweden, the logo is intended for universal open use to render the acquatrail more readily understood.

It is added to a series of initiatives by the foundation to reduce all types of water pollution at source.

The acquatrail logo was developed in an open source online competition overseen by strategy and branding firm INCIDE. The winning version comes from collaboration between Swedish designer Alexander Engzell and Italian designer Elisabetta Severini.

Says Susannah Stewart of The Going Blue Foundation: "The acquatrail's adoption as a measure and monetisation of water pollution at source is becoming widespread and we believe that this logo will accelerate that process. Alongside energy and food, clean healthy water is THE 21st century issue, and the faster we come to grips with this the better".

Issued by Stronghold PR

Note to the Editor:

The Going Blue Foundation raises the issue of aquatic pollution and its impact on all forms of life and manages aquatic reparation projects. http://www.gobluetoo.com http://www.blueports.com

Marine Positive Ltd. holds the rights to the Acquatrail formula that it developed in co-operation with Prof. Roberto Danovaro at the Polytechnic University of Marche, Italy.

The acquatrail is the aquatic equivalent of the carbon footprint in that it considers all the pollutants, gaseous, solid and liquid, that damage aquatic environments. It completes the environmental impact family alongside the carbon and water footprints.

http://www.marinepositive.com

Contact Allard Marx at The Going Blue Foundation on +44(0)7860-205646