United States (US) Durian Fruit Market Expected to Reach $318.94 Million by 2030, Driven by 5.60% CAGR and Rising Demand for Exotic Superfoods: MarkNtel Advisors

NEW DELHI, June 13, 2025 /PRNewswire/ --The United States (US) Durian Fruit Market was valued at approximately USD 230 million in 2024 and is projected to grow to USD 318.94 million by 2030, at a CAGR of around 5.60% from 2025 to 2030. This growth is driven by rising demand for plant-based and vegan products, increased animal welfare awareness, and government support for research and training programs. The durian, native to Southeast Asia, is known for its high nutritional value, making it popular in desserts for lactose-intolerant consumers.

The influx of Asian immigrants in the US has further boosted demand for durians, prompting Asian grocery chains like H Mart and 99 Ranch to enhance their supply chains in the country. Additionally, growing agri-tourism in the US is raising awareness of durian and its health benefits, contributing to the market's expansion, as detailed in the report "US Durian Fruit Market Analysis, 2025."

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U.S. Durian Fruit Market Statistics:

• Market Value in 2024: USD 230 Million
• Projected Valuation by 2030: USD 318.94 Million
• Forecast Period CAGR: 5.60% (2025–2030)
• Base Year: 2024
• Historical Years: 2020–2023
• Leading Segment "By Product Type": Frozen Durian Pulp & Paste

United States (US) Durian Fruit Market Research Report Key Finding –

1.) Market Opportunity

The US government and agricultural research centers are investing in genetic research and breeding programs to cultivate durian fruit domestically. With suitable climates in regions like Hawaii, funding from the County of Hawaii and Sustainable Agriculture Research and Education (SARE) supports projects aimed at increasing durian production. This includes training, financial aid, and improving yield and disease resistance. Such investments create opportunities for market players to expand within the US durian market.

2.) US Durian Fruit Market Growth Driver

Demand for durian fruit is rising in the US due to its health benefits and the growing Asian-American population, which reached over 24.8 million in 2023. With 45% of American adults classified as obese or overweight, there's heightened awareness of nutrition and superfoods like durian. Advances in cold chain logistics also support this trend, as more consumers embrace Asian cuisine and seek healthier lifestyle choices.

3.) Industry Trend

Consumer interest in vegan and plant-based products, especially among Gen-Z and millennials, is rising due to lactose-free options, lower fat content, ecological concerns, and animal welfare awareness. With over 23 billion animals reported killed for products in the US in early 2025, many are turning to plant-based alternatives. Durian fruit, with its creamy texture and rich nutrients, serves as an excellent substitute for dairy and eggs in desserts and smoothies, boosting its popularity in the US food industry.

4.) Challenge in USA Durian Fruit Market

The strong odor and taste of durian, native to Southeast Asia, are unappealing to many US consumers, leading to decreased demand. Its smell can linger for days, resulting in bans in public areas in some countries, thus affecting its reputation globally. Additionally, high costs related to production, permits, and imports from Southeast Asia—often priced at USD 32-50 per pound—further hinder acceptance in the US market. These factors combine to limit the fruit's growth potential in the region.

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Key Players: List of Durian Fruit Producer in USA

• Tropical Importers Inc.
• Fruit King USA
• Eastland Food Corporation
• Melissa's/World Variety Produce
• H Mart (Hanahreum Group)
• United National Foods Inc. (UNFI)
• 99 Ranch Market
• Durian Harvests USA
• ImportFood.com
• Others

Segmentation Analysis: United States Durian Fruit Market (2025-30)

• By Product Type (Fresh Durian, Frozen Durian Pulp & Paste)
• By Distribution Channel (Supermarkets/Hypermarkets, Specialty Asian Grocery Stores, Online Retail, Others (Convenience Stores, Farmers' Markets))
• By End-User (Household, Commercial (Hotels, Restaurants, Food Processors))

1.) Supermarkets/Hypermarkets Segment Holds Approximately 44% Market Share

Supermarkets and hypermarkets dominate the US Durian Fruit Market, capturing around 44% of the total share. This dominance can be attributed to advanced cooling technologies, greater accessibility, urbanization, and e-commerce integration. These retail formats resonate well with younger consumers due to the convenience of online grocery delivery, which drives durian sales. By catering to both domestic and international customers, supermarkets and hypermarkets enhance the availability of diverse products, thus reinforcing their leading market position within the US durian fruit industry.

1.) Frozen Durian Pulp and Paste Segment Holds the Largest Market Share of Around 68%

The US Durian Fruit Market reveals that frozen durian pulp and paste dominate, accounting for approximately 68% of the market share. This preference stems from the extended shelf life and easier transportation facilitated by advancements in cold chain logistics. Fresh durian, imported from Southeast Asian countries like Thailand and Malaysia, is often unsuitable for long-distance shipping due to spoilage risks. By processing the fruit into frozen pulp and paste, these concerns are addressed, significantly enhancing efficiency in the food industry and reducing labor-intensive preparation tasks.

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U.S. Durian Fruit Market: List of Tables:

1. Table 1: Product Definitions for Durian Fruit Market
2. Table 2: U.S. Durian Fruit Market Policies and Regulations Overview
3. Table 3: Durian Fruit Market Supply Chain Analysis
4. Table 4: Key Growth Drivers in the U.S. Durian Fruit Market
5. Table 5: Challenges Facing the U.S. Durian Fruit Market
6. Table 6: Market Size & Outlook by Revenue (USD Million) 2025-2030
7. Table 7: Market Size & Outlook by Volume (Million Units) 2025-2030
8. Table 8: Fresh Durian Market Size & Forecast 2025-2030
9. Table 9: Distribution Channel Outlook for U.S. Durian Fruit Market
10. Table 10: End-User Market Size & Forecast for Durian Products
11. Table 11: Competitor Characteristics in the U.S. Durian Market
12. Table 12: Company Revenue Shares for U.S. Durian Fruit Market
13. Table 13: Fresh Durian Market by End-User
14. Table 14: Frozen Durian Market Size & Outlook 2025-2030
15. Table 15: Market Share Analysis of Frozen Durian Products
16. Table 16: Durian-Based Processed Products Market Outlook
17. Table 17: Financial Details of Key Companies in the U.S. Durian Market

U.S. Durian Fruit Market: List of Figures:

1. Figure 1: U.S. Durian Fruit Market Trends & Developments
2. Figure 2: U.S. Durian Fruit Market Dynamics Overview
3. Figure 3: Graphical Representation of Growth Drivers and Challenges
4. Figure 4: Market Share by Product Type
5. Figure 5: Distribution Channel Performance in U.S. Durian Market
6. Figure 6: End-User Segment Distribution for Durian Products
7. Figure 7: Strategic Alliances Among Key Durian Market Players
8. Figure 8: Revenue Growth Forecast for Durian Fruit Market 2025-2030
9. Figure 9: Volume Trends of U.S. Durian Products 2025-2030
10. Figure 10: Competitive Landscape of the U.S. Durian Fruit Market

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Key Highlights of the Report – Unlock Valuable Market Insights

• Market Size, Share & Future Projections – Understand the current market dimensions and forecasted growth trajectory.
• In-Depth Pricing Analysis – Get clarity on pricing trends and cost structures across segments.
• Company Strategies & Developments – Discover recent mergers, acquisitions, partnerships, and innovations.
• Key Stakeholders & Value Chain Insights – Identify the main players and their roles within the industry ecosystem.
• Import & Export Dynamics – Analyze global trade flows, regional export trends, and supply chain movements.
• Competitive Benchmarking – Gain a clear view of the leading companies and their market positioning.
• Emerging Growth Opportunities – Spot untapped areas and niche markets for potential investment.
• Market Trends & Growth Drivers – Stay ahead with insights into evolving consumer behavior and industry indicators.

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

• Define objectives and research design
• Collect data through surveys and interviews
• Analyze and validate data using reliable tools
• Forecast trends and deliver actionable insights

About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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