DUBLIN, April 07, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Natural, Organic, and Eco-Friendly Pet Products in the U.S., 6th Edition" report to their offering.

"Natural, Organic and Eco-Friendly Pet Products in the U.S." also examines how the growth of the natural pet market is fueled in part by human market trends. The environmental, safety, and social concerns that are important to U.S. consumers when purchasing products for themselves frequently also influence their pet product purchases, so the perennial strong performance of natural, organic and eco-friendly products on the human side-where these trends are much further along-suggests solid market growth potential for pet.

Another human/pet market driver is the demand for increased transparency in product content and composition, increasing the importance of both what is-and at times even more importantly, what isn't-in a product. At the same time, although natural and organic products benefit from the consumer perception, whether real or imagined, that they are purer and safer than regular products, product safety is a growing factor given the many recalls of the past few years.

Building on the analysis presented in the previous five editions of this report, this fully updated sixth edition of "Natural, Organic and Eco-Friendly Pet Products in the U.S." covers historical and projected retail sales estimates from 2012 through 2021, competitive strategies of key players, and trends in new product development such as grain-free, grass-fed, superfood ingredients, human-grade, raw pet food (including freeze-dried and dehydrated), eco-friendly nonfood pet products, corporate sustainability initiatives, and retail channel trends.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY
INTRODUCTION
Scope of Report: Pet Food and Pet Care
Report Methodology
Market Definitions and Terminology
Key Ethical Issues
MARKET TRENDS
Market Share by Retail Channel
Market Outlook
Pet Owners Still Concerned with Product Safety
Safety, Nutritional Concerns Prompt Demand for Transparency
COMPETITIVE TRENDS
Market Structure and Retail Dynamics
Acquisitions, Mergers and Expansions
Retail Trends
MARKETING AND NEW PRODUCT TRENDS
Pet Food and Treats
Limited Ingredient Diets
Eco-Friendly Products Form Core of Natural Pet Care Market
CONSUMER TRENDS
More Pet-Owning Households Purchase Organic Foods
Demographics for Natural Dog Food

CHAPTER 2: INTRODUCTION
CHAPTER HIGHLIGHTS
SCOPE & METHODOLOGY
Scope of Report: Pet Food and Pet Care
Report Methodology
MARKET DEFINITIONS AND TERMINOLOGY
Natural Pet Food
Defining Natural
Defining Organic
Raw Pet Food
Terms Often Associated with Natural and Organic Pet Food
Natural Pet Food Ingredients
Undesirable Ingredients
Natural Pet Care Products
Changes in Pet Food Regulation
Litigation over the Meaning of Natural
ETHICAL ISSUES
Key Ethical Issues
Eco-Friendly (Green)
Locally Grown and Food Miles
Humane Treatment of Animals
No Animal Testing/Cruelty-Free
No Genetic Modification or Cloned Animals
Fair Trade/Ethically Sourced
Sustainable Agriculture and Development
Corporate Responsibility

CHAPTER 3: MARKET TRENDS
CHAPTER HIGHLIGHTS
MARKET SIZE & COMPOSITION
U.S. Retail Sales Approach $9 Billion in 2016
Litter Dominates Pet Care Classification
Mass-Market Sales Trends
Specialty/Gourmet and Natural Supermarket Sales Continue Upward Path
Market Share by Retail Channel
MARKET OUTLOOK
Natural and Organic Going Strong on the Human Side
Natural Pet Products Part of Premiumization Trend
Pet Owners Still Concerned with Product Safety
Pet Food Exempt from GMO Labeling Regulation For Now
Safety, Nutritional Concerns Prompt Demand for Transparency
MARKET PROJECTIONS
Sales to Approach $15 Billion in 2021

CHAPTER 4: COMPETITIVE TRENDS
CHAPTER HIGHLIGHTS
MARKET STRUCTURE AND RETAIL DYNAMICS
ACQUISITIONS, MERGERS AND EXPANSIONS
Blue Buffalo a Hotbed of Activity
Major Acquisitions
Consumer Response to Smaller Firms Selling Out
COMPETING IN THE NATURAL MARKET
Expanding Product Lines and Updating Existing Brands
Recalls Continue to Impact Natural Brands
Natural Pet Care Marketers Fill Several Market Niches
Cause Marketing a Big Draw for Natural Product Purchasers
Sustainability Initiatives
Marketer Profile: The Honest Kitchen Thrives on Transparency
MARKETER AND BRAND RANKINGS
Methodology for Estimates
Pet Specialty Dog Food and Cat Food Market Leaders
Marketer/Brand Shares of Mass-Market Sales of Natural Dog Food
Marketer/Brand Shares of Mass-Market Sales of Natural Cat Food
Marketer/Brand Shares of Mass-Market Sales of Natural Pet Supplies
Marketer/Brand Shares of Mass-Market Sales of Natural Cat Litter
RETAIL TRENDS
Pet Specialty Retailers a Natural Match
Pet Superstores Bank on NOEF Products
Natural/Organic at the Core of Independent Pet Specialty
Growth in Online Sales

CHAPTER 5: MARKETING AND PRODUCT TRENDS
CHAPTER HIGHLIGHTS
PET FOOD AND TREATS
Natural Products Focus on What Is, What Isn't In Pet Foods
Humanization
Meat-First Products Focus on Quality Protein
Limited Ingredient Diets
Focus on Plant-Based Nutrition
Plant-Based/Meat-Free Pet Food
Preventive Health Benefits of Pet Food Emphasized
Cats Demand Special Attention
Raw Foods Marketers Focus on Convenience
Sustainably and Ethically Sourced Ingredients a Marketing Plus
Grain-Free, Superfood Treats Drive Category
PET CARE PRODUCTS
Eco-Friendly Products Form Core of Market
Cat Litter
Natural Cleaning Products
Flea/Tick Products
Pet Supplements
Grooming Products
Beds
Toys
Collars and Leads

CHAPTER 6: CONSUMER TRENDS
CHAPTER HIGHLIGHTS
OVERVIEW OF NATURAL/ORGANIC PRODUCT PURCHASING
Note on Data Sources
More Pet-Owning Households Purchase Organic Foods
Simmons-Tracked Natural/Organic Pet Product Purchasing Drops Slightly
Younger, Smaller Pets Most Likely to Eat Natural/Organic Pet Food
PURCHASING PATTERNS BY PRODUCT TYPE
Dry Pet Food Registers Highest Rates of NOEF Product Purchasing
Walmart, PetSmart Are Top Channels for NOEF Food Purchasing
Blue Buffalo Tops Brand Lists for Food, Treats
Nutritional Quality Motivates Purchasers
Pet Owners Heed Vet Recommendations
Made in the U.S.A. Leads by NOEF Pet Food Formulation Type
CONSUMER PROFILES
Half of Pet Product Purchasers Choose NOEF Products
Demographics for Organic Pet Food
Demographics for Natural Dog Food
The Science Diet Dog Food Purchaser
The Nutro Dog Food Purchaser
The Natural Balance Dog Food Purchaser

For more information about this report visit http://www.researchandmarkets.com/research/j49vnz/natural_organic

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SOURCE Research and Markets