United States Infant, Toddler, and Preschool Furnishings and Durables Report 2016-2020 - Research and Markets
DUBLIN, Apr. 20, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Infant, Toddler, and Preschool Furnishings and Durables, 5th Edition" report to their offering.
Sales will grow by a CAGR of 2.2% to reach $7.8 billion in 2020
Future growth as in the past will be influenced greatly by the number of births and the economy. Recent indications are that both the birth rate and economy are increasing, albeit still at a slow rate, and it remains to be seen if the increases will continue. These positives for the market could be supported by a potential baby boomlet started by Millennial parents. In 2015, Millennial parents (ages 18-34) accounted for 42% of all households with children, making them an important segment of the parenting demographic.
Millennials, and many Gen Xers, are willing to spend extra for perceived higher quality products and services. Notably, they value transparency, authenticity, and brands that represent them and their lifestyles. ITP marketers continue to develop products that deliver benefits these consumers demand: convenience, adaptability and versatility, comfort, style and design. However with ITP products safety comes first. It is a huge concern for manufacturers and marketers of ITP products with product recalls a major challenge for the highly regulated industry. Manufacturers and industry organizations urge consumers not to buy second-hand or used products because they may not meet the most current safety standards, and new products are constantly introduced with technologies aimed at making products even safer.
The ITP durables market is fragmented with over a hundred manufacturers, marketers, and importers competing across categories and segments. While fragmented, the market is led by a handful of companies like Dorel Industries, Newell Brands and Goodbaby International that generally compete with multiple brands in numerous segments. Other players include midsize companies and more often smaller firms that compete in one or a few product segments. On the retail side the market is highly concentrated with 90% of sales taking place in mass merchandisers/supercenters, baby specialty stores and through e-commerce, which continues to grow at the fastest rate.
The market is even more concentrated given that the majority of sales is controlled by less than 10 individual retailers: Babies R Us/Toys R Us, Wal-Mart, Amazon, Target, Buy Buy Baby, K-Mart, and Baby Depot (Burlington).
Key Topics Covered:
Chapter 1 Executive Summary
Introduction
Products Outside Scope
Overlap of Product Classifications
Trends & Innovations
Safety huge concern for manufacturers and marketers
Adaptability continues to be a major new product trend
Busy on-the-go young parents want convenience
Design and Fashion Provide Differentiation
Licensing Popular Brand Helps Gain Consumer Acceptance
360-degree marketing
Marketing Safety
The Market
U.S. Retail Sales of ITP Durable Furnishings & Accessories at $7 Billion in 2015
Market Forecast
The Marketers
Fragmented Market with a Handful of Large Players
Entrepreneurs and Foreign Players Important
Consolidation Continues
Distribution and Retail
Exclusives more important than store brands to most retailers
Baby registries key for ITP product retailers
The Consumer
Number of births in the U.S. varies little annually
Hispanics and Asians have driven birth rates
Women giving birth have gotten older
Millennials Important ITP Cohort
A Large Number of Grandparents to Buy for Grandchildren
Only Half of Baby Furniture or Equipment for Own Baby Bought New
Chapter 2 The Products
Introduction
Products Outside Scope
Overlap of Product Classifications
Regulation and Safety
Chapter 3 Trends & Innovations
Product
Safety
Comfort
Adaptability
Convenience
Design and Fashion Provide Differentiation
Licensing Popular Brand Helps Gain Consumer Acceptance
Marketing
Marketing Safety
360 Degree Marketing
Infant, Toddler, and Preschool Furnishings and Durables, 5th Edition
Still Room for the Entrepreneur
Retailing
Omni-Channel Retailing Has become Essential
Exclusives More Important Than Store Brands to Most Retailers
Baby Registries Key for ITP Product Retailers and Manufacturers
Chapter 4 The Market
Introduction
Products Outside Scope
U.S. Retail Sales of ITP Durable Furnishings & Accessories at $7 Billion in 2015
Category Sales
Segment Sales
Sales by Retail Channel
Factors Affecting Market Growth
Millennials May Be on Verge of Creating Next Baby Boom
40% of Births to Unmarried Women
24 Million Children Five and Under in the U.S.
20 Million Households with Children 5 Years and Younger
Consumer Confidence
Lagging Economy Impacts Consumer Spending
Only Half of Baby Furniture or Equipment for Own Baby Bought New
Median Incomes Down from 2007 High but Surge in 2015
Consumers Increase Savings Rates, Reduce Spending
Low Prices Help Drive Consumer Spending
Non-Home Borrowing Recovers, Driven by Auto and Student Loans
Unemployment Rate Declines from 2009 High
Market Forecast
Chapter 5 The Marketers
Marketers and Brands of ITP Products
Car Seat Competitors
Stroller Competitors
Baby Carrier Competitors
Play Yard (pack n play) Competitors
Infant Activity Competitors
High Chair Competitors
Crib Competitors
Bassinet Competitors
Changing Table Competitors
Glider, Rocker, & Recliner Competitors
Mergers, Acquisitions, Divestitures
Competitive Profiles
Chapter 6 Distribution and Retail
Retail Channels
Sales by Retail Channel
Key Retailers
Distribution
Brixy Helps Independently-Owned Baby Stores Compete
Chapter 7 The Consumer
Defining Infant, Toddler & Preschool Children
Measures of Birth and Fertility
Number of U.S. Live Births Varies Little Annually
Until Recently Birth Rates Correlated Inversely With Economic Indicators
Hispanics and Asians Have Driven Birth Rates
Women Giving Birth Have Gotten Older
40% of Births to Unmarried Women
24 Million Children Five and Under in the U.S.
20 Million Households with Children 5 Years and Younger
Over three Million Households with Someone Expecting a Baby
Demographic Characteristics of Households with Young Children, Expecting Woman
The Generational Influence of the Millennial Parent
Consumer Confidence
People with Young Children and Expectant Moms Active Internet Users
6 Million Households Bought Infant Furniture in Last Year
A Large Number of Grandparents to Buy for Grandchildren
Number of Grandchildren Declines
Some Infant Products Better Suited for Own Use Rather Than Gift
Only Half of Baby Furniture or Equipment for Own Baby Bought New
New or Pre-Owned Depends on Product
Nearly Half of Parents Will Only Buy or Use New Car Seats
Half of Consumers Buy New Baby Furniture or Equipment at Retail Store(S) Only
Walmart, Amazon, Babies R Us and Toys R Us Most Popular for New Baby Furniture/Equipment Purchases
Consumers Tend to Purchase Specific ITP Products More Frequently in Certain Retail Channels
Companies Mentioned
- Amazon
- Baby Alert
- Baby Trend
- Bed Bath & Beyond
- Brixy
- Burlington
- Buy Buy Baby
- Chicco
- Ciao Baby
- Convertible Cribs
- Delta Children
- Diapers.com
- Doona Car Seat
- Ergobaby
- Evenflo
- Graco's
- Greenguard
- Halo Bassinest
- Kars4Kids
- Maxi-Cosi
- Mommy Blogger
- Pottery Barn Kids
- Rachel Zoe Collection
- Safety 1st
- Sense A Life
- Target
- ToysRUs
- Tula Cult
- Walmart
For more information about this report visit http://www.researchandmarkets.com/research/qs3lmd/infant_toddler
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