United States Adult Vibrator Market Overview 2016-2020: Ease of Purchase and Availability / Negative Social Perception / Shift in Product Design and Marketing - Research and Markets

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03 Oct, 2016, 17:10 GMT

DUBLIN, October 3, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Adult Vibrator Market in the US 2016-2020" report to their offering.

The adult vibrator market in the US to grow at a CAGR of 12.01% during the period 2016-2020.

Adult Vibrator Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. The market size for the adult vibrator market in the US was estimated by the revenue generated by the sales of different types of adult vibrators through various sales channels at retail prices. 

A trend which is helping boost market growth is the shift in product design and marketing. Even today, the majority of sex toys available in the market are designed to resemble human genitals to make the products seem more familiar to the customers. So, these toys often had designs that explicit, which made it difficult to show product illustrations on the package. Furthermore, the package design and print often included illustrations of foreplay or sexual intercourse. These designs made it difficult for vibrators to be marketed in certain public places due to the obscenity laws in various states.

According to the report, a key growth driver is the ease of purchase and availability. Earlier, the sales of sex toys were limited to speciality stores, but today, even chain stores offer the latest collection of sex toys. The availability of sex toys, especially vibrators, has improved significantly over time. It has gradually become more acceptable for vibrators to be displayed and sold overtly.

Further, with the e-commerce industry growing rapidly, the availability and ease of buying every product has seen a surge. This has prompted several online retailers to offer a wide variety of vibrators, and some retailers even ensure discrete packaging on customer request to ensure privacy.

Key vendors

  • California Exotic
  • LELO
  • Church & Dwight
  • Reckitt Benckiser
  • Standard Innovation (We-Vibe)

Other prominent vendors

  • Ann Summers
  • BMS Factory
  • Crave
  • Diamond Products
  • Fun Factory
  • Jimmyjane
  • Jopen
  • MinnaLife
  • OhMiBod
  • Vibratex
  • Vixen Creations

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Market segmentation by sales channel

Part 08: Market drivers

Part 09: Impact of drivers

Part 10: Market challenges

Part 11: Impact of drivers and challenges

Part 12: Market trends

Part 13: Buying criteria

Part 14: Vendor landscape

Part 15: Key vendor analysis

For more information about this report visit http://www.researchandmarkets.com/research/pbrp2p/adult_vibrator

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