LONDON, June 3, 2013 /PRNewswire/ --
Gaia Insight, the web analytics service for corporate communicators, has just published its 2013 FTSE100 Online Audience Report.
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The aim of the study is to spread awareness of the scale and power of corporate web sites, reveal the behaviour of their audiences, and the technology and social media they use. The research is based on 2012 data from 21 FTSE100 corporate web sites.
Andrew Morris, Director of Web Analytics at Gaia Insight, commented: "We have found significant trends that stopped or changed direction in 2012, indicating that this is a truly dynamic and fascinating time to be measuring what users of large scale UK corporate web sites are doing."
Three key themes emerged from the research:
1. Growth in all aspects of usage confirms the importance of corporate sites
2. Diversity is very evident, with a wide variety of audiences, devices and accessed content showing that corporate web sites remain the communications nexus
3. Change - new trends emerged in 2012 showing how dynamic the market is for online corporate communications
The full research document is available upon request and any FTSE100 company is welcome to join Gaia Insight's FTSE100 online audience index and research.
About Gaia Insight
Gaia Insight is part of The Group - the UK's leading online corporate communication agency. It is the first behavioural web analytics service that's been designed specifically for corporate communicators.
We have been measuring and analysing FTSE100 web sites for the last 15 years. We combine web analytics and technical expertise with experience in corporate communications to provide actionable insights and analytical support.
Our services combine our own bespoke analytics with systems including Google Analytics, Omniture and WebTrends, creating a powerful insight-led approach to digital reputation management.
You can find out more here: http://www.gaiainsight.com
About The Group
The Group is the UK's leading digital corporate communications agency.
Since 1991 we have been helping organisations to connect, inform, understand and influence the people who matter to them, delivering enhanced corporate reputation and competitive advantage.
We design, build, host and manage web sites and reports, and provide consultancy and analysis services to more than 1 in 9 FTSE100 companies.
You can find out more here: http://www.the-group.net
Enquiries
Andrew Morris
t: +44(0)20-3167-2045
e: andrew.morris@gaiainsight.com
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