Under Armour's Recent Acquisitions Trump Nike in Pursuit of Digital Health & Fitness Dominance says Strategy Analytics
BOSTON, June 4, 2015 /PRNewswire/ -- According to the recently published - UNDER ARMOUR: THE PATH TO SUCCESS IN DIGITAL HEALTH & FITNESS - report, Under Armour's blueprint for success in the digital health & fitness space should be mimicked by its competition – Nike and Adidas. In total Under Armour spent $710 million acquiring three of the top health & fitness app developers MapMyFitness, Endomondo, and MyFitnessPal.
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The acquisitions provided Under Armour with a sizeable user base – 130+ million registered users, mostly via the acquisitions - and an expansive digital team – which grew from 60 in 2013 to an estimated 400 by year-end 2015. The Under Armour profile provided by Strategy Analytics' Application Strategies service highlights how Under Armour tuned their strategy for success.
Click here for the report http://bit.ly/1Igygwq
Strategy Analytics' Mobile Apps Category Forecast 2008-2021 pegs total revenue for the health & fitness category at nearly $830 million at year-end 2015. Revenue is set to increase over time, in 2016 it is expected to be just under $925 million and eventually crossing the billion dollar mark during Q3 of 2018. Total revenue includes paid downloads, in-app purchases, subscriptions, and advertising revenue.
The author of the report, Adam Thorwart, would go on to say, "The arms race to be the top digital health & fitness provider is far from over. Key competitors like Nike and Adidas should be looking for ways to re-gain status in the industry. Meanwhile, Under Armour needs to not only focus on Nike and Adidas – it also needs to focus on Fitbit who recently acquired FitStar. This race is just starting to heat up."
According to Josh Martin: "We see health & fitness as one of the top trending categories moving forward. In fact, health & fitness app appearances in the top 100 have doubled in the US in the last few years. Under Armour is a key player and we expect to see Nike and Adidas become more involved as well."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Adam Thorwart, +1 617 614 0748, athorwart@strategyanalytics.com
European Contact: David MacQueen, +44 1908 423623, dmacqueen@strategyanalytics.com
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SOURCE Strategy Analytics
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