UK Tech Company Named as one of Europe's Most Exciting Start-Ups

MANCHESTER, England, February 25, 2014 /PRNewswire/ --

Nifty Drives, a Manchester-based hardware company, has been named as one of Europe's most exciting start-ups.

This recognition, by influential website Tech.eu, marks a significant milestone for Nifty, which raised $384,319 in 2012 on crowd funding platform Kickstarter with the launch of its Nifty MiniDrive, and points towards exciting UK development on the fast-paced hardware scene.

The Nifty MiniDrive enables users to increase substantially the storage of their MacBook computer, without compromising either aesthetics or portability.

The selection of Nifty as one of Europe's top 50 most exciting hardware start-ups coincides with SanDisk's groundbreaking release of a 128GB microSD card yesterday. The significance of this is great for the 35+ million MacBook users worldwide who can now quickly and easily give their device's storage a boost by up to 100% with the Nifty MiniDrive.

Founding CEO of Nifty, Piers Ridyard said:

"Nifty is both humbled and proud to be named on Europe's top 50 list of lean hardware start-ups and is incredibly excited by the opportunities presented by the impressive engineering feat SanDisk has pulled off to create a 128GB microSD card. Having launched less than two years ago, we are delighted at the progress we've made already, and with the help of our partners, looking forward to enhancing our service further to help our customers.

 "2014 promises to be a booming time for UK tech start-ups and we're delighted to be playing our part in helping to raise the profile of the industry."

Notes to Editors:
Piers Ridyard is available for interview and product samples are available for review on request. For further information, please contact Alex Adams Head of Media and Communications at Nifty Drives on +447903649652 or e-mail alex@niftydrives.com

About Nifty Drives:
Nifty is a young and ambitious start-up producing tech hardware for the consumer electronics market. Nifty launched its first product on Kickstarter in 2012, which became the highest funded UK-based hardware project on Kickstarter. The company, which has eight full-time staff and two non-executive directors, is based at TechHub Manchester. Nifty received venture capital funding in 2013.

For more information and press photos, please visit http://eu.theniftyminidrive.com/pages/media or http://theniftyminidrive.com/pages/media