LONDON, September 14, 2015 /PRNewswire/ --
"You've got to start with the customer experience and work backwards towards the technology" Steve Jobs
UBM EMEA today announces the co-location of Technology for Marketing, eCommerce Expo and Customer Contact Expo, combining to create the UK's largest event for customer technology with an audience of more than 15,500 visitors and 500 exhibitors across 17,000sqm.
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Taking place at Olympia London on September 28th and 29th 2016, these three events will unite marketing, ecommerce and customer service professionals to fulfil a growing need to connect their disciplines in order to provide all aspects of excellent customer experience.
This move has been underpinned by an extensive research programme carried out by customer insight specialists within UBM and independent business market researchers, Redshift Research. As part of this process HSBC's Global Head of Marketing, Commercial Banking Amanda Rendle said:
"I think it's a very good move to bring the events together, as marketing, ecommerce and customer service are different touch-points with the same customer. It will help us move towards technology-enabled marketing. We need to stop thinking about digital as being something separate and go back to thinking about a customer-led organisation"
Tim Sawyer, EVP Operations for Green Man Gaming added: "Having three independent events that connect the dots between marketing, ecommerce and customer service all in one place makes things infinitely easier."
Quantitative research into existing audiences and stakeholders has also shown significant crossover in buying needs:
- 50% of the visitors to eCommerce Expo and 35% of the visitors to Customer Contact Expo are actively looking to invest in marketing technologies.
- 40% of the visitors to Technology for Marketing are actively looking to invest in ecommerce technologies.
- 50% of the visitors to eCommerce Expo and 35% of the visitors to Technology for Marketing are actively looking to invest in customer service technologies.
Simon Parker, Managing Director, UBM EMEA London said "Each of these established events already address different aspects of the way brands engage with their customers. However, as these customers increasingly expect to move seamlessly between channels, a sophisticated approach to technology implementation and business operations is required."
"With these existing market leading events, UBM EMEA has an exciting opportunity to connect forward thinking professionals with technology providers and specialists that will help them to create best in class customer experience."
About the events
Technology for Marketing is the UK's leading event for marketers to source, understand and maximise the use of technology powered marketing. http://www.technologyformarketing.co.uk @tfm_event
eCommerce Expo is the UK's biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services. http://www.ecommerceexpo.co.uk @ecommerceexpo
Customer Contact Expo is Europe's no.1 exhibition and conference for contact centre and customer service professionals. http://www.customercontactexpo.co.uk @callcentrefocus
About UBM EMEA
UBM EMEA (http://www.ubmemea.com) connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote brands and expand markets. Operating in more than 23 countries, UBM EMEA organises many of the world's largest, most important live events, awards and community sites in a wide variety of industries. Its technology events include Interop London, Technology for Marketing, eCommerce Expo, Black Hat Europe and London Technology Week.
About Olympia London
Olympia London is more than an exhibition venue, conference centre and live-event space. It's an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. The recent £45 million refurbishment provides world class facilities for visitors and new-found flexibility for events of every size, bringing modern facilities and British heritage together.
For further information, please visit:
Technology for Marketing - http://www.technologyformarketing.co.uk
eCommerce Expo - http://www.ecommerceexpo.co.uk
Customer Contact Expo - http://www.customercontactexpo.co.uk
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