CHELMSFORD, England, May 4, 2011 /PRNewswire/ -- At 11am on 6th May 2011 Andre Kwakernaat, CTO of online accounting software ( http://blog.twinfield.com/2010/07/23/cloud-computing-and-saas-plain-speaking/ ) provider Twinfield (http://www.twinfield.co.uk), will be speaking at the Leading Edge Alliance Conference on the benefits of using an internet based financial solution ( http://www.twinfield.co.uk/page/851/a-clear-vision-and-mission.html).

Kwakernaat says, "By embracing an online accounting solution (http://www.twinfield.co.uk/page/869/online-accounting-for-entrepeneur) that utilises Software as a Service (SaaS) as a delivery methodology, accountancy practices can transform the services provided to their clients. The ability to update data from any location provides huge benefits in efficiency and productivity by automating repetitive tasks and removing the need for rekeying that can result in errors."

Kwakernaat adds, "For the SME, the benefits are clear. From faster, lower cost filing of year-end accounts with Company's House and HMRC, to the provision of accurate day to day information on financial performance, including the critical cash flow management. Importantly, sharing a single online accountancy software solution provides a platform for other services. These can range from a monthly update, to the provision of advice in areas such as taxation and cash flow. It also allows a proactive approach that leverages real time access to client data to monitor performance and provide an early warning of potential financial problems."

Kwakernaat adds, "Adopting an internet based financial solution enables firms to move up the value chain and evolve from the role of annual auditor undertaking a necessary but uninspiring task to a true financial consultant with the expertise and experience to deliver quantifiable corporate value."

As well as discussing online accounting software, Kwakernaat will also be discussing how accountancy practices can use social media as an effective marketing tool. He continues, "On the face of it, the dynamic world of social media and the traditionally conservative, structured world of accountancy seem poles apart. Tweeting, sharing multimedia content and collaborating online hardly sound like features that would add value for figure-hungry clients or the firms that serve them."

Kwakernaat concludes, "However, just as the public is now being given more rights to information in their medical records, and can easily look up their credit rating, or bank/retail account status, clients of accounting services are demanding greater, more flexible access to their own business information. The challenge for accountancy firms is how best to meet the challenge. Ignoring it is no longer an option."

About Twinfield

Twinfield UK is a subsidiary of Twinfield International N.V., the European market leader in the area of online accounting. Today, more than 80,000 financial accounts are being compiled using Twinfield in 22 countries. Online accounting via Twinfield means flexible accounting, with a range of subscriptions to suit both small and large organisations. Twinfield also ensures efficient, secure, real-time data exchange between clients and administration or accountancy firms. Because Twinfield works as a web application, users can access and exchange financial reports online anywhere and anytime via a secure internet connection. For more information about the company and its services go to: http://www.twinfield.co.uk

    
    For further information, please contact:
    Kirsty Cornell/Kieran Kent
    The itpr Partnership
    t. +44(0)1932-57-88-00

SOURCE Twinfield