LONDON, December 4, 2014 /PRNewswire/ --

Touchstone CRM has delivered a Microsoft Dynamics CRM implementation, supporting a new generation of student services at the University of Essex.

The University is bringing together four teams to create a new integrated Student Services Hub, where students can receive support and help throughout their university career. Staff will use Microsoft Dynamics CRM to record and respond to requests and queries about accommodation, course registrations, finances and other aspects of student life. This will ensure staff can efficiently refer queries to experts, track cases and build up a picture of student demand in order to enhance the overall student experience, and maintain their position as one of the leading universities for student satisfaction.

Microsoft Dynamics CRM is fully integrated with existing accommodation, financial, student record and other back office systems, so the new Student Services team can easily access relevant information without having to request it or log in separately. The new Hub services launches fully in Summer 2015, when the building is complete.

The project builds on Touchstone's well-established relationship with the University of Essex. Previously, the company has designed and implemented successful CRM solutions to support marketing, student recruitment as well as manage commercial relationships.

Touchstone Project Manager Mark Scott said, "This project is a great example of how Microsoft Dynamics CRM fulfills requirements other than pure sales and marketing. In this case, it's helping to support a student community, increasing the university's attractiveness to candidates and providing extra resources to make student life easier."

John Fell, MIS Manager at the University of Essex said, "Touchstone has delivered an integrated, customised solution based on proven, leading edge CRM software that we believe will significantly enhance our students' experience. This is another significant step towards the overall goal of making Dynamics the definitive system for frontline customer service interactions across all areas of the University."

Notes to editors: 

About Touchstone CRM: 

Touchstone CRM's consultants design, implement and support innovative CRM technology solutions that deliver measurable business value to our clients.

Unlike other purely technology-focused consultancies, we are there at every step of the CRM journey, from establishing the CRM vision to final project delivery and beyond. Our market-leading expertise and unique methodology have seen us deliver more than 500 successful projects across multiple industry sectors.

For more information, please visit http://www.touchstone.co.uk or follow us on Linkedin: http://www.linkedin.com/groups/Touchstone-CRM-4179576?trk=myg_ugrp_ovr

About the University of Essex: 

Celebrating its 50^th anniversary this year, the University of Essex is one of the UK's leading academic institutions. With three campuses, at Colchester, Loughton and Southend, the university prides itself on its active student union, friendly and supportive environment, excellent student facilities and internationally focused outlook. It offers undergraduate, postgraduate masters and research degrees and is ranked 6^th in the UK for student experience (NSS 2014) and in the top ten for research.

Nick Birch
Marketing Executive
TouchstoneCRM
nick.birch@touchstone.co.uk
+44(0)800-466-1024

SOURCE Touchstone CRM