LONDON, December 7, 2017 /PRNewswire/ --
Brits today are so stressed out in the extended run up to Christmas that they're overwhelmed and exhausted when the day itself arrives, according to new research from Klarna, the Swedish payment company.
The research found that as a result of stress, 1 in 10 are tempted to cancel Christmas altogether, whilst 1 in 6 want to go on holiday to escape the festive frenzy, and it's shopping which is the major cause.
The research into the opinions of more than 2,000 Brits found that:
- 21% of people over the age of 44 said that their happiest point during the festive season is when it's all over
- Almost a third of Brits are left feeling exhausted on Boxing Day
- 1 in 12 have previously gone on holiday over Christmas to get away from it all - and a significant 1 in 6 have wished they could follow suit
Klarna's research shows that Brits visit an average of 7 online retailers, 11 high street shops and spend an exhausting 7.2 hours Christmas shopping. The Swedish payment company is on a mission to make it smoother for people to shop online, by enabling them to receive their order before paying, or by paying with just one click.
The study suggests that Christmas shopping is to blame for heightened Christmas stress levels, and key points include:
- A fifth (20%) said finding perfect gifts was the biggest cause of stress, whilst for a quarter (25%), it was crowds in store
- More than a quarter (27%) have previously walked out of a shop in frustration
- 1 in 10 (10%) Brits have stayed up all night Christmas shopping online
- 20% of people said help spreading the cost would make shopping smoother, and this rises to 31% of people aged 25 - 34 who would most appreciate help spreading festive spending
- More than half (57%) of people surveyed have been stuck with unwanted gifts they couldn't return; socks, kitchen utensils and ill-chosen underwear were named as some of the most unwanted gifts
Have a smoother Christmas
Psychologist and behavioural expert Honey Langcaster-James explains: "We used to confine festivities to a more traditional and modest 'twelve days of Christmas' but now the season begins immediately after Halloween and extends over a long period full of preparation, organisation and celebration. This increases the sense of responsibility to make Christmas a big event and takes its toll on our emotional wellbeing. There's a huge amount of pressure to make sure the run up to Christmas and the day itself are absolutely perfect.
"When it comes to all the preparation involved, having to battle the crowds, stand in long queues and increased spending can all impact upon people's moods and stress levels, so finding a way to reduce stress and combat the pressure is key to making it through the festive season without becoming too emotionally frazzled."
Luke Griffiths, UK General Manager at Klarna which commissioned the research, commented: "Gift shopping for family and friends should be a pleasure, not a chore. But for many, the pressure we feel this time of year is getting the better of us, and Christmas cheer is being replaced by Christmas fear.
"At Klarna we're on mission to ensure shoppers have a smooth festive season by making it smoother to shop online. This could mean paying later in January 2018 or simply buying with just one click. With the ability to pay later, people can reduce the strain and concentrate on enjoying the holidays.
"With careful planning, buying online and making the most of flexible payment options, Christmas shopping can become one less stress for busy Brits this year."
Notes to editors
With Klarna's Smoooth Season, anyone purchasing with Klarna and using 30 days Pay later at participating stores can pay in 2018, with no interest or fees. For more information, visit: http://www.klarna.com/shops-uk
Klarna's research was a survey of 2,000 UK consumers, conducted by Censuswide in October 2017.
It's all about smoooth (yes, with 3 ooo's). Klarna is Europe's leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time - offering a trusted, frictionless and smoooth checkout experience.
Klarna now works with 70,000 merchants, including ASOS, Topshop, Arcadia and JD Sports in the UK, to offer payment solutions to more than 60 million users in Europe and North America. Klarna has 1,500 employees and is active in 18 countries.
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